10 Vital Best Practices When Marketing a Healthcare Business Online

Composite image of smiling brunette doctor presenting her handWritten by Veronica Turner

 

The rapidly evolving online landscape is opening up new avenues for healthcare businesses to connect with their prospective clients. Making the most of these opportunities calls for implementing the best practices when marketing healthcare services online.

This article will delve into these and other effective techniques to navigate the digital marketing world in the healthcare industry. Get ready to master how to market your healthcare business.

 

10 Best Practices When Marketing a Healthcare Business Online

Online or digital marketing can be a challenge for any business, but if you work in healthcare, you’ll need more empathetic strategies that work well with patients. Here’s how to do just that.

 

  1. Work With a Marketing Agency

Managing an effective healthcare digital marketing strategy can be a complex task. If you’re feeling overwhelmed, consider working with a dedicated marketing agency. Professionals in these agencies have the expertise and resources to navigate the intricacies of online marketing.

They understand consumer behavior trends, algorithm changes, and how to make your content stand out among competitors. They can ensure your marketing efforts bring substantial results.

 

  1. Research and Identify Your Target Audience

The process of understanding your audience begins with identifying who might be interested in your services. From that point, you have the foundation to dig deeper into understanding the specifics about these prospective clients, like demographics or typical health concerns.

This valuable information can then be used to tailor your marketing strategy. A clear view of your target audience allows you to align your offerings better with their needs and expectations.

 

  1. Optimize Website for SEO

Search engine optimization (SEO) allows your site to appear prominently in search results on platforms like Google when someone searches for services you offer. Prominence is achieved through relevant keywords, regular content updates, and ensuring a user-friendly site design.

A well-executed SEO strategy can significantly expand the online visibility of your business, leading more potential clients to discover and engage with your healthcare services.

 

  1. Offer Omnichannel Customer Support

Omnichannel support gives prospective patients and clients the flexibility to choose their preferred method of communication, be it through email, phone, live chat, or social media.

By ensuring that help is readily available across these channels, your business can meet customers where they’re most comfortable. Plus, fostering an atmosphere of consistent support helps establish trust with potential clients, a key factor when choosing a healthcare provider.

 

  1. Invest in High-Quality Healthcare Content

High-quality content involves creating informative, accurate, and engaging articles or social media posts on relevant health topics. Such content establishes your business as a reliable source of information and helps with search engine rankings when optimized for keywords.

Moreover, creating quality content that provides value to readers can increase website traffic, enhance your brand’s reputation, and position your healthcare firm as an industry leader.

 

  1. Leverage Social Media Platforms

Social media platforms, including Facebook, TikTok, Pinterest, and Instagram, amongst others, offer high visibility among potential customers. Through them, you can engage with your audience directly by sharing relevant information and updates about your services.

Social media also offers the opportunity to amass organic reach through posts or advertisements. Furthermore, using these platforms gives your brand a human touch.

 

  1. Invest in Online Paid Advertising

Platforms such as Google Ads or social media ads allow you to place your healthcare business prominently in front of potential clients who are searching for the services you provide.

When combined with a solid SEO strategy, paid ads make your online presence more robust and searchable. Just remember to keep track of your return on investment (ROI) for each ad campaign to determine their effectiveness. This will allow you to adjust strategies accordingly.

 

  1. Localize Your Online Presence

Localizing your online presence is particularly important if you operate in specific geographic areas. For instance, optimizing your website content and SEO for local keywords or using location-based ad targeting features on platforms like Google can help reach people near you.

Registering with Google My Business is another excellent strategy for visibility. A well-localized online presence ensures that you’re reaching potential clients within range of your services.

 

  1. Gain Reviews And Testimonials

Positive reviews from past or current clients help promote trust in your services among potential customers. Therefore, encourage satisfied patients to leave reviews or testimonials about their experiences on relevant platforms like Yelp, Google Reviews, or even your own website.

A slew of positive feedback can make a difference to someone considering your services. Moreover, rich and frequent customer endorsements could also improve local SEO ratings.

 

  1. Try Email and Referral Marketing

By gathering email addresses from your website visitors, you can build direct correspondence with them, sharing customized health advice, tips, and updates about your services.

Additionally, a referral program encourages satisfied patients to refer their friends or family to your healthcare business. A well-crafted email marketing strategy coupled with an incentivized referral system could be the winning combination for your healthcare business’s growth.

 

In Conclusion…

Now that you’re equipped with essential digital marketing strategies for healthcare businesses, it’s time to put these tools into action! Successful marketing isn’t a one-size-fits-all activity. It requires adapting strategies to your unique set of services and the needs of your patients.

Author Bio:

Veronica Turner is a health and lifestyle writer with over 10 years of experience. She creates compelling content on nutrition, fitness, mental health, and overall wellness.

 

 

 

Please also review AIHCP’s professional certification programs and see if it meets your academic and professional goals.  These programs are online and independent study and open to qualified professionals seeking a four year certification.

How Can Hypnotherapy Help Older Adults Find Relief from Stress and Anxiety?

Wooden blocks with word HYPNOTHERAPY on white background, top viewWritten by Daniel Martin

Stress and anxiety are super common these days. And for us older adults, it can feel even worse. As we get up there in years, a lot of stuff can mess with our emotions – health problems, losing loved ones, big life changes. All that stuff takes a huge toll on our mental health over time. But there are ways to deal with it. One option that’s getting popular for both older and younger folks is hypnotherapy.

So how does it work? Hypnotherapy aims to promote deep relaxation and increase focus. It uses guided imagery, mindfulness, and reframing techniques to help us seniors manage difficult thoughts and emotions smoothly. The therapy is filled with calming exercises that make it easier to handle the stressful stuff. And the best part is it leaves us feeling more peaceful and centered.

Hypnotherapy helps get our minds back on track so we can take on all of life’s challenges with less anxiety. This therapy has been so great for many older adults already. And if you’re feeling stressed, it could be perfect for you too!

 

The Science Behind Hypnotherapy and Stress Relief 

A staggering 93% success rate after just six sessions, showcases the power of hypnotherapy. But what specific challenges do older adults face that might require such an effective intervention?

When hypnotized, the brain enters a state of heightened focus and concentration, allowing the hypnotherapist to tap into the subconscious mind. This enables underlying issues contributing to stress and anxiety to be addressed.

Hypnotherapy techniques such as guided imagery, mindfulness, and cognitive reframing empower individuals to alter negative thought patterns and develop healthier coping mechanisms.

Older adults need to consult their primary care physician before considering hypnotherapy, especially if they have underlying medical conditions. The guidance of a primary care physician ensures that hypnotherapy aligns with their overall healthcare plan and addresses any potential concerns.

 

The Unique Stressors Faced by Older Adults

According to the National Council on Aging, a whopping 80% of older folks deal with at least one ongoing health problem. That’s got to take a real toll on their mood and mental health, for sure. But how exactly can hypnotherapy help with all those worries and stresses?

Well, let’s break it down. Things like being less mobile, living with constant pain, and dealing with health issues day in and day out – can ramp up anxiety, tank your self-esteem, and even lead to depression. Hypnotherapy steps in to try and ease some of those issues.

Then there are huge life changes that can rock anyone’s world – like retiring, losing loved ones, or having to pick up and move homes. Those transitions can cause some serious stress and anxiety. But hypnotherapy can be a helpful guide to navigate those changes with strength and adaptability.

And let’s not ignore feelings of loneliness and isolation that can sneak in as we get older. Hypnotherapy can give your sense of calm and emotional well-being a boost, helping fight off those lonely feelings and the anxiety that often tags along.

 

Benefits of Hypnotherapy for Older Adults

Studies show that hypnotherapy can have long-lasting benefits – up to a year after treatment! That’s according to research published in the International Journal of Clinical and Experimental Hypnosis. But does real life match what the studies found? Let’s take a look at some real experiences with hypnotherapy to see if the benefits do stick around.

  • Enhanced Relaxation and Stress Relief: Hypnotherapy induces a deep state of relaxation and focused awareness, helping calm racing negative thoughts and enabling more positive mindsets. This heightened relaxation can lower stress and anxiety levels even beyond the hypnosis sessions.
  • Pain Management: Hypnosis techniques such as guided imagery or cognitive reframing can reduce the perception of pain in conditions like arthritis. Clinical trials confirm hypnosis can significantly lower chronic pain levels in older adults.
  • Overcoming Fears and Phobias: Specific techniques can target phobias and fears – from falling to being alone – that frequently affect older adults as they grapple with declining health or independence. Hypnotherapy helps confront and manage such fears.
  • Improved Sleep: Age-related insomnia is a common issue that hypnotherapy can effectively address through relaxation techniques and by reducing anxiety. Restful sleep ensures better cognitive functioning and emotional well-being.
  • Boosted Self-Esteem: By increasing confidence and self-esteem through empowering suggestions, hypnotherapy enables individuals to live their golden years to the fullest, pursuing hobbies, interests, and relationships.

 

Here is a pie chart showing the distribution of different phobias addressed through hypnotherapy that will walk you through the details in a better way.

A pie chart displaying a distribution of phobias.
Source: Patient records from a hypnotherapy clinic specializing in senior care

It is crucial to ensure you’re entrusting your mental well-being to the right professional. So, how do you choose the right hypnotherapist?

 

Choosing the Right Hypnotherapist 

 

  • Specialized Training and Credentials: Certifications from recognized professional organizations are crucial for hypnotherapists, as they validate their rigorous, specialized training and demonstrate their competence in utilizing hypnosis for therapeutic purposes, providing assurance to clients seeking effective and ethical hypnotherapy services.
  • Customized Approaches: Seek hypnotherapists using techniques tailored to your specific needs and goals, not just generic hypnosis scripts. Personalized sessions yield better outcomes.
  • Experience with Older Adults: Search for practitioners specializing in older adult issues like anxiety, pain management, and life transitions. Their experience leads to a greater understanding of your needs.
  • Comfort Levels: Schedule an initial in-depth consultation to gauge your comfort levels with potential hypnotherapists before committing. An open channel of communication is key.
  • Ongoing Support: Opt for a hypnotherapist who provides follow-up support even after the initial sessions have concluded to reinforce positive outcomes. Continuity of care is important.

 

Safety and Efficacy: What the Research Says

Safety is a top priority, especially for older folks, and recent research has some good news about hypnotherapy. The studies done so far show that it’s safe for older adults, and they rarely experience fatigue or headaches when the sessions follow the right guidelines.

Now, let’s talk about how well it works. Clinical trials suggest that hypnotherapy can help reduce anxiety in older people. It also gives them better ways to deal with health problems that come with getting older.

While we’re still learning more through research, what we know so far strongly supports hypnotherapy as a helpful addition to other treatments. It fits well with traditional therapies and medications, giving a more complete approach to tackling the unique challenges that come with aging.

 

Frequently Asked Questions

  1. How many sessions are typically required to see results?

For managing anxiety, 6 to 10 sessions are recommended initially, with follow-up sessions if needed. For pain, 8 to 12 sessions may be required.

  1. Are there any potential side effects or risks associated with hypnotherapy? 

When practiced by a trained professional, side effects are very rare. Those with psychosis, epilepsy, or severe mental illness should avoid hypnosis.

  1. Can hypnotherapy be combined with other forms of therapy or medication?

Yes, hypnotherapy often complements other treatments. However, this should only be done under the guidance of your doctor or mental health provider.

  1. Can hypnotherapy work for all types of stress in older adults?

Hypnotherapy has shown promise in addressing various stressors commonly experienced by older adults, including health concerns, life transitions, and past traumas.

  1. Is hypnotherapy safe for older individuals with medical conditions?

When conducted by trained professionals, hypnotherapy is generally safe. However, seniors with medical conditions should consult their healthcare providers before starting hypnotherapy sessions.

 

In Conclusion

In conclusion,  hypnotherapy can be super helpful for seniors dealing with stress, anxiety, and other mental health stuff. The techniques they use in sessions help you relax, be more mindful, and think about things more positively. For older folks facing new worries and feeling overwhelmed as they get older, hypnotherapy gives them a drug-free way to feel calmer and more peaceful inside. More research still needs to be done, but so far it looks like hypnotherapy can improve the quality of life and emotional well-being for a lot of seniors. So if you’re an older person looking for more natural ways to better handle stress and anxiety, hypnotherapy is worth checking out.

Take that first step and find a hypnotherapist who can tailor sessions to your unique needs. A more purposeful and fulfilling next chapter is waiting for you!

 

Author Bio

Name: Daniel Martin

Bio: Dan has hands-on experience in digital marketing since 2007. He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.

Linkedin: https://www.linkedin.com/in/adanielmartin/

Medium Account: https://medium.com/@dan_39252

 

 

Please also review AIHCP’s Clinical Hypnotherapy Certificate program and see if it meets your academic and professional goals.  These programs are online and independent study and open to qualified professionals seeking a four year certification.

10 Lucrative Work-From-Home Jobs In The Medical Industry

Female doctor talking with colleagues through a video call withWritten by Veronica Turner

Whether you’re seeking increased flexibility or looking to cut down your commute, remote jobs have taken on a new appeal, especially in the healthcare field. The medical industry not only promises a solid income but also lends you an opportunity to impact lives positively.

From medical transcriptionists and health information technicians to virtual health coaches, there’s a wide spectrum of such rewarding jobs that combine healthcare and remote work. Let’s dive into these fields and explore some profitable healthcare positions you can do from home.

 

10 Incredible Work-From-Home Jobs In The Medical Industry

According to the Bureau of Labor Statistics, 27% of the U.S. population works from home. If you want to be a part of this growing demographic, consider applying for one of these careers.

  1. Medical Transcriptionist

A medical transcriptionist is a key figure in the healthcare sector. In this role, you’re tasked with listening to voice recordings from healthcare professionals and transforming them into written documents. Accuracy and attention to detail are essential skills in this profession.

This job involves a lot of responsibility. After all, accurate medical records are crucial for providing top-notch patient care. As a bonus, it offers the flexibility and convenience of working from home. With increasing digitalization in healthcare, this career shows an upward trend.

  1. Health Information Technician

As a health information technician, you play the important role of maintaining and organizing health data. Your primary responsibilities include ensuring the data’s accuracy, quality, accessibility, and security in both paper files and HIPAA-approved electronic systems.

Proficiency in technology and familiarity with medical records are typically required for this job.

With a pivotal role in ensuring efficiency within our healthcare system, a health information technician provides a rewarding career that combines technical skills with medical knowledge.

  1. Medical Coders

Coding is an engaging and in-demand profession, with a role that focuses on transferring healthcare diagnoses and procedures into recognized codes. Particularly noteworthy are positions involving medical coding in NJ, where opportunities can be found in and out of state.

As the backbone of the healthcare documentation and billing process, your work as a medical coder contributes tremendously to improved efficiency in the healthcare system. The best part? You can apply online all around the USA, making a living in CA but working in NJ possible.

  1. Telephonic Nurse Case Manager

A telephonic nurse case manager is an evolving role in the healthcare industry that combines nursing expertise with organizational skills. Your job will involve coordinating and overseeing a patient’s care plan over the phone, ensuring they receive appropriate and necessary treatments.

While still providing high-quality patient care, this role offers the appealing benefit of working remotely through Telehealth services. This innovative approach to healthcare delivery offers great rewards and satisfaction in playing a vital part in improving patients’ health outcomes.

  1. Clinical Research Coordinator

In the world of medical research, a clinical research coordinator is an integral part of any successful study. Your primary role will be to oversee all aspects of clinical trials, from gathering and processing data to adhering to protocols and maintaining contact with participants.

This job demands organizational skills, attention to detail, and sound knowledge of scientific procedures related to the testing of new medications or treatments. With digital technologies making it possible to conduct tasks remotely, you could comfortably perform this role at home.

  1. Home Care or Hospice Marketer

In the expanding realm of healthcare, the role of a home care or hospice marketer is increasingly important. Your job would consist of leveraging various online channels and social platforms to promote the services provided by home care establishments or hospices.

A strong blend of marketing and communication skills, coupled with a good understanding of healthcare services, is usually required for this role. Combining creativity with service, it’s a fulfilling job that capitalizes on digital marketing trends in healthcare while working from home.

  1. Virtual Health Coach

The position of a virtual health coach is a rewarding work-from-home job opportunity within the healthcare industry. If you’re a certified health coach with an empathetic mind and a sincere desire to improve people’s lives, this career may be perfectly suited for you.

Your responsibilities can range from providing guidance on healthier lifestyle choices to helping clients cultivate positive habits and attitudes toward personal health. This profession offers satisfying income potential and a sense of fulfillment in contributing to the wellness of others.

  1. Pharmaceutical Sales Representative

A pharmaceutical sales representative is often the critical link between pharmaceutical companies and healthcare professionals. In this remote work role, you would connect directly with medical practitioners to promote drugs manufactured by the company you represent.

Not only does it require a good understanding of the pharmaceutical industry, but also excellent interpersonal and communication skills for effective sales pitches. Although there may be performance targets to meet, working from home allows flexibility in your schedule.

  1. Teletherapy

As a teletherapist, your role would be to conduct online therapy sessions with patients, addressing issues such as stress, anxiety, depression, and more. This remote work model enables you to provide meaningful therapeutic interactions without leaving home.

You’d need appropriate credentials as a therapist and, ideally, some familiarity with online platforms. Teletherapy offers an incredible opportunity to positively impact individuals’ mental wellness from the comfort of your own home while attaining good income potential.

  1. Medical Illustrator

Being a medical illustrator could be a captivating work-from-home career option in the medical industry. In this position, your primary responsibility would be to design and produce visually engaging content for instructional material or presentations on medical topics.

By transforming complex medical information into digestible visual content, you’ll play an essential role in enhancing understanding among doctors, students, and patients alike. With growing digital media demand, this remote profession is lucrative and incredibly creative.

 

In Conclusion…

So, are you ready to start your career in the medical industry from the comfort of your own home? Remember, all these roles offer not just great financial prospects; they also allow you to positively impact health outcomes while working remotely. Your skills, qualifications, and passion can pave the way for a rewarding journey in these diverse medical fields.

Author Bio:

Veronica Turner is a health and lifestyle writer with over 10 years of experience. She creates compelling content on nutrition, fitness, mental health, and overall wellness.

 

 

Please also review AIHCP’s professional certification programs and see if it meets your academic and professional goals.  These programs are online and independent study and open to qualified professionals seeking a four year certification.

6 Lucrative Healthcare Careers That Are Worth Pursuing In 2023

Telemedicine concept - asian male doctor has video call with female patient with depression online by webcam in clinicWritten by Veronica Turner

As you start evaluating all your professional options for the year, it’s crucial to consider some of the fastest-growing and most rewarding careers in healthcare.

The industry is vast and varied, offering different roles that blend passion with lucrative earning opportunities.

By focusing on these trending professions for 2023, we hope to inspire your search for a fulfilling career that aligns perfectly with your skillset and aspirations. Now let’s set off on this exciting journey together!

 

Taking on Telemedicine Services

Telehealth is rapidly growing and hugely beneficial, with remote consultations saving time, money and increasing accessibility to care. If technology intrigues you and flexibility appeals to your work-life balance goals, diving into telemedicine could be ideal for you.

Here are key facets to know:

  • Versatility: With options like providing remote patient monitoring or conducting online doctor visits, there’s a role suitable for every healthcare professional.
  • Work-Life Balance: By eliminating commuting completely, telemedicine offers better control over your schedule- a significant perk not only during pandemic times!
  • Income Potential: Owing to its rising demand, jobs in telehealth also command a premium. For qualified physicians in this space, hourly earnings sit at an average of just under $100. Meanwhile the overall average in this field is around $85,000 annually.

Venturing into telemedicine services opens up new arenas that combine medical expertise with innovation. This could be a perfect fit for healthcare professionals looking to thrive in a role that will be relevant going forward.

 

The Rising Demand for Clinical Research Coordinators

Clinical research coordinators are the pulse behind every successful clinical trial – they manage operations, ensure compliance while overseeing patient safety and data accuracy. With an increase in medical research and drug discovery, these roles are highly sought-after.

Insights into this rewarding profession:

  • Critical Role: As a coordinator, you’d be liaising between different stakeholders, including patients and doctors, to guarantee the effectiveness of trials.
  • Growth Opportunities: The Bureau of Labor Statistics reports job growth in this sector to be faster than average due to expanding areas like genetic testing.
  • Attractive Salary: Reliable compensation of over $68,000 on average reflects the responsibility for detail-oriented tasks that come with managing complex clinical trials.

A career as a clinical research coordinator is exceptionally gratifying; not only does it offer diverse opportunities but also opens doors for incredible advancements within healthcare sectors.

 

Exploring the Ins and Outs of Healthcare Logistics

Navigating complex logistical networks is at the core of healthcare delivery systems, making logistics professionals pivotal in patient care quality. Expanding beyond conventional supply chain management roles, logistic careers are evolving rapidly in today’s dynamic healthcare scenario.

Gauge this fascinating role below:

  • Role Influence: As a key player, you ensure inventory management or transportation processes run smoothly, which is crucial to maintaining seamless services within healthcare establishments.
  • Impact on Patient Care: Efficient logistics in healthcare translates into speedy delivery of vital supplies like medication or necessary equipment. This directly affects response times, thereby impacting patient care quality positively.
  • Career Growth: The continuous emphasis on system optimization means a robust demand for skilled logisticians now and in future years.

Intricately connected with daily operational efficiencies, a career in healthcare logistics promises unmatched professional satisfaction coupled with considerable remuneration.

 

Health Informatics: The Intersection of Tech and Medicine

Health informatics is a unique field where technology meets healthcare to enhance patient outcomes and streamline processes. As an information systems expert in this capacity, you’d oversee technology implementations whilst ensuring data security within medical facilities.

Consider these perks of being a health information technologist:

  • Technological Impact: You bridge the gap between clinicians and IT professionals, improving technological integration for better patient care.
  • Data Security Role: A vital part of your job involves protecting sensitive health data from cyber threats, invariably avoiding any concerns over job stability given the current climate.
  • Compensation: Given the specialized nature of this role, it offers competitive salaries compared to other healthcare careers, with median annual wages sitting at just over $55,000.

A specialization in Health Informatics not only harnesses both tech-savvy skills and clinical understanding but also promises immense potential as we inch towards digitized healthcare ecosystems. If that sounds up your street, get involved!

 

The Alluring Profession of Health Policy Analysts

Health policy analysts stand at the crossroads of healthcare and legislation, shaping public health policies that affect millions. If you are intrigued by law-making processes and want to impact change systematically, this role is for you.

A quick peek into a policy analyst’s world:

  • Wide Influence: You form strategies, influencing healthcare legislation on local or national levels.
  • Diverse Workplaces: From government agencies to private research organizations – your workplace choices remain vast.
  • Robust Earnings: As per Payscale reports, experience strongly influences pay for health policy analysts, with average salaries currently sitting at almost $67,000.

With immersive exposure in politically enriched environments and an opportunity to orchestrate progressive societal changes captured within their roles, health policy analysts truly undertake game-changing responsibilities with remarkable repercussions in real life.

 

Becoming a Medical Aesthetician: Fusing Beauty, Wellness, and Medicine

Medical aestheticians are skin care specialists working in medical settings. They merge beauty therapy with wellness treatments for patients undergoing surgery or battling illnesses that are adversely affecting their skin.

Peek into this fascinating career:

  • Unique Crossover: You’ll find beauty enthusiasts right at the junction of aesthetic treatment and medical healing.
  • Positive Impact: Working closely with dermatologists and oncologists, you will have the opportunity to restore your patients’ confidence post-surgery.
  • Lucrative Options: According to ZipRecruiter data, on average these experts can earn up to $35 hourly, and there are flexible freelance options here, as well as permanent roles.

So by combining compassion with aesthetics, becoming a medical aesthetician offers an unconventional yet fulfilling path within the healthcare industry that can be immensely rewarding both personally and financially.

 

The Bottom Line

Whatever skills you already have, and whatever ambitions you might hold regarding your earnings, healthcare can encompass everyone and anyone who has a passion for helping people and hard work. So make 2023 the year you take your career to the next level, and you won’t regret it.

Author Bio.

Veronica Turner is a health and lifestyle writer with over 10 years of experience. She creates compelling content on nutrition, fitness, mental health, and overall wellness.

 

 

Please also review AIHCP’s professional certification programs and see if it meets your academic and professional goals.  These programs are online and independent study and open to qualified professionals seeking a four year certification.

Brainspotting vs EMDR – Comparing the Differences and Similarities

eye macroWritten by Veronica Turner

If you have a mental health condition like PTSD or trauma-related anxiety, it can be challenging to find a therapy that works best for you. But by learning about the various options out there, you can make a more informed decision.

Two effective methods are brainspotting and Eye Movement Desensitization and Reprocessing.

In the following guide, we will take a closer look at these two powerful techniques and delve into their workings, benefits, similarities, and differences, so you can determine which one is best for your personal therapeutic journey.

 

What Is Brainspotting?

Brainspotting is a type of therapy designed to help individuals to access, process, and overcome trauma.

Using a technique known as “dual attunement,” the therapist guides you in locating eye positions—also known as brainspots—that correlate with internal emotional experiences. It’s believed these brainspots are reflections of different areas of your brain. The concept behind brainspotting suggests that our brain processes information about traumatic events visually.

For instance, when pointed toward a particular direction, your eyes may trigger memories of distress or discomfort. Focusing on these points can help to unlock and process unresolved issues at a deeper level than traditional talk therapy offers.

Brainspotting can effectively assist with various conditions such as anxiety disorders, PTSD, physical or emotional trauma, and performance issues. Furthermore, it can potentially aid in the recovery from substance abuse or addiction.

Tailored to meet individual therapeutic needs, brainspotting caters to each person’s unique healing pace and style while promoting self-awareness and personal growth. Therefore, brainspotting can be enormously beneficial for people struggling with numerous emotional challenges.

 

What Is EMDR?

Eye Movement Desensitization and Reprocessing, or EMDR as it is more commonly known, is another therapeutic technique aimed largely at relieving the distress associated with traumatic memories.

This type of therapy involves recalling distressing events while the therapist directs your eye movements.

The process of EMDR is unique because it can bring about rapid and effective relief from trauma-related symptoms. It does this by allowing your brain to reprocess the experience in a way that more effectively mitigates emotional and physical responses.

EMDR is highly beneficial for a range of conditions such as post-traumatic stress disorder, anxiety, panic attacks, and even disturbing life experiences that aren’t necessarily categorized as ‘trauma.’

One of the profound benefits of EMDR therapy is its ability to let individuals fully process past traumatic experiences and move forward in their lives. It has been widely acclaimed for its effectiveness in aiding recovery after psychological traumas, providing a path toward healing and well-being.

 

The Similarities of Brainspotting and EMDR

Now, let’s look at brainspotting vs. EMDR.

Both brainspotting and EMDR are gaining significant traction for their effectiveness in treating trauma and other distressing conditions. They share several of the same fundamental characteristics in how they operate.

For instance, both therapies tap into the body’s natural ability to self-heal by processing and releasing traumatic memories.

Additionally, each therapy requires the individual to recall specific distressing events while the therapist uses a technique to guide their focus — eye movements in EMDR or specific eye positions in brainspotting.

Furthermore, both methods advocate for integrating traditional psychotherapeutic practices with more modern techniques for a comprehensive therapeutic experience.

 

The Differences Between Brainspotting and EMDR

While brainspotting and EMDR share similarities, there are distinct differences that set them apart too.

In EMDR, external stimuli such as finger movements or sounds direct the patient’s eye movements; while in brainspotting, the therapist helps the patient to identify a specific eye position that can trigger and process responses to traumatic events.

Additionally, the two modalities diverge in their pacing.

EMDR generally follows a more structured protocol and tends to be faster-paced, allowing for quicker processing of trauma. Conversely, brainspotting encourages a slower, more individual-paced approach, offering time for the exploration of deeper emotional experiences.

 

How to Decide Which Method Is Best for You

Deciding between EMDR and brainspotting largely depends on your personal needs, comfort levels, and the type of trauma or distress you’re dealing with.

If you prefer a more structured approach with quicker results, EMDR might be the right pick for you. However, if you value a slow-paced method that allows more time for exploring deep-seated emotions, brainspotting could be the better option.

It’s advisable to speak about both techniques with a mental health professional who is knowledgeable about both methods. They can provide guidance based on their understanding of your unique situation and help you to make an informed choice.

 

Author Bio.

Veronica Turner is a health and lifestyle writer with over 10 years of experience. She creates compelling content on nutrition, fitness, mental health, and overall wellness.

 

 

Please also review AIHCP’s Health Care Life Coach Certificate program and see if it meets your academic and professional goals.  These programs are online and independent study and open to qualified professionals seeking a four year certification.

 

10 Different Options for Dealing With Back Pain (Including After Surgery) 

Patient with back pain consulting a doctorWritten by Veronica Turner

Living with back pain can be a daunting experience; that’s where various effective options come into play to bring relief. Ranging from physical therapy, yoga, and pilates to locally injected pain relievers and self-care practices, each approach carries unique benefits to combat this ailment.

This variety is especially important considering the complexities of back pain, as symptoms can occur due to numerous reasons, including injury, aging, surgery, or chronic conditions.

 

10 Options for Dealing With Back Pain Before and After Surgery

By exploring these options in-depth, we aim to empower you with knowledge so you can be proactive in managing discomfort and improve your overall quality of life substantially.

 

  1. Physical Therapy

Conducted by trained therapists, physical therapy incorporates a variety of structured exercises designed to stretch and strengthen back muscles. Focusing on key areas responsible for supporting your spine, physical therapy can alleviate pain by improving stability and posture.

It’s important to note that the exercises are often tailored to cater to individual needs, meaning there’s little chance you’ll get hurt. Regularly engaging in these activities enhances long-term recovery and helps mitigate future relapse of back pain while accelerating healing after surgery.

 

  1. Yoga and Pilates

Embracing yoga and pilates can be a beneficial approach to managing back pain. These practices bring a holistic perspective that emphasizes the harmony of the whole body. Yoga, for instance, uses specific poses that help alleviate back pain by stretching the muscles.

On the other hand, pilates mainly concentrates on building core strength—a critical component for supporting your spine. With regular practice, both options can provide long-lasting relief from chronic back discomforts and support overall muscular health as long as you’re careful.

 

  1. Massage Therapy

Massage therapy has been identified as a powerful tool in relieving back pain. The simple act of applying pressure to affected muscles aids in reducing tension, improving blood circulation, and promoting relaxation. Increased circulation can expedite healing after back surgery.

Session frequency will depend on the severity of the pain, but even occasional massage appointments can bring about noticeable improvements. Licensed therapists can utilize various techniques depending on your precise need, making this approach versatile.

 

  1. Self-Care Practices

Self-care practices play a vital role in managing back pain, and they can be as simple as daily lifestyle changes. Healthy habits such as maintaining a balanced diet, resting adequately, avoiding heavy lifting, and incorporating regular exercise are beneficial for your back.

Being proactive about managing stress through various techniques can improve your overall well-being, which indirectly impacts your health. Integrating these habits into your routine aids in effective pain management post-back surgery and contributes positively to long-term recovery.

 

  1. Pain Medication

Non-prescription (over-the-counter) pain medications/drugs like NSAIDs (Non-Steroidal Anti-Inflammatory Drugs) or acetaminophen can be handy for controlling mild to moderate symptoms. They function by reducing inflammation and blocking pain signals, respectively.

However, with more serious or chronic conditions, stronger prescription medications may be necessary. These should always be used under the supervision of a healthcare professional. Pain medication is often most effective when combined with other treatments.

 

  1. Heat and Cold Treatment

Heat and cold treatment is a readily accessible and often effective method to manage back pain. Applying heat, using tools like electric heating pads or warm compresses, helps soothe stiff or achy muscles by improving blood circulation. It promotes healing and can aid mobility.

Conversely, cold treatment with ice packs reduces swelling and numbs sore areas to dull pain. The key is to alternate between the two therapies for optimal results. This technique is usually best used for temporary relief of minor back pains or post-exercise soreness.

 

  1. Topical Analgesics

Applied directly onto the skin, topicals or ointment products provide localized relief from pain and inflammation. They work by producing a warm or cool sensation that distracts you from the pain or by delivering medication directly to the painful area for transdermal absorption.

Topical Analgesics come in various forms, such as gels, sprays, and patches, and are typically used in conjunction with other treatments. While they may not solve all back pain issues, especially if they’re chronic, they can provide much-needed temporary reprieve in daily life.

 

  1. Locally Injected Pain Relievers

Injected pain relievers are administered directly to a specific area of the body that’s generating intense discomfort, such as near-strained muscles or pinched nerves. For instance, conditions like sciatica that involve nerve pressure often respond well to these injections.

This approach can swiftly deliver higher concentrations of medication to where it’s most needed, providing rapid relief and reducing the side effects associated with systemic distribution in oral medication. This method should always be performed by a trained healthcare professional.

 

  1. Chiropractic Care

Chiropractic care is another important therapeutic intervention to consider when dealing with back pain. A chiropractor, trained in spinal manipulation and alignment, can help pinpoint the source of your pain before applying specific adjustments designed to address irregularities.

Studies have shown that these treatments can effectively alleviate discomfort in the lumbar region, promoting mobility and enhancing overall quality of life. This approach usually works best as part of a comprehensive treatment plan involving physical therapy or exercise programs.

 

  1. TENS Unit

The TENS (Transcutaneous Electrical Nerve Stimulation) Unit is a non-invasive device often used in pain management, including backaches. It functions by delivering small electrical currents through electrodes that are adhered to the skin over problem areas.

These currents interfere with the body’s pain signals, persuading your nervous system to either diminish or entirely block these signals, thereby reducing the sensation of pain. This compact device is especially handy as its portable nature allows for home use and immediate relief.

 

In Conclusion…

Back pain may be a common issue, but you don’t have to endure it silently. There are numerous effective options available today to manage and relieve your discomfort. It’s crucial to remember that every person is unique; what works for one might not work for another.

 

Author Bio.

Veronica Turner is a health and lifestyle writer with over 10 years of experience. She creates compelling content on nutrition, fitness, mental health, and overall wellness.

 

 

Please also review AIHCP’s Health Care Life Coach Certificate program and see if it meets your academic and professional goals.  These programs are online and independent study and open to qualified professionals seeking a four year certification.

 

How Childhood Illnesses Can Impact Long-Term Mental Health

Sick little girl in bed. Mother with thermometer is sitting near the bed.Written by Veronica Turner

 

The effects of childhood illnesses can linger, shaping mental health for years to come.

For instance, chronic conditions like asthma or diabetes require frequent medical care and lifestyle adjustments, which can contribute to feelings of difference or exclusion. In turn, long-term mental health can be significantly impacted.

 

The Role of Early Bonds and Attachments

Childhood illnesses can majorly impact the development of early bonds and attachments, which are the foundation for future relationships.

A child constantly in medical care might have less opportunity to cultivate strong connections with peers or siblings. Over time, these disruptions can lead to difficulties in forming close relationships, potentially stimulating long-term feelings of loneliness or isolation.

This could then contribute to mental health problems such as depression and social anxiety disorders later in life.

 

Social Exclusion

Following on from the last point, social relations can take a hit when battling health issues during the early years.

Difficulty in keeping up with peers physically often leads to withdrawal from social activities or rejection by peer groups, which may trigger depression in later life stages.

 

Stress Factors

Dealing with illnesses in childhood can create an inherent level of stress. Often, that can result in anxiety symptoms as a reaction to the situation.

For example, fear of recurring symptoms or impending medical appointments can lead to prolonged periods of worry.

 

Impact on Self-Image and Identity

One of the profound long-term mental health impacts can be seen in the child’s developing self-image and identity.

Chronic illness might cause children to feel different or develop the perception that they are ‘abnormal’.

Over time, this negative self-image can lead to problems like body dysmorphic disorder or eating disorders.

Thus, addressing these distorted perceptions early is vital for preventing future mental health issues.

 

Psychological Effects

Dealing with physical discomfort and pain frequently plays out in one’s mental arena, affecting sufferers’ perceptions of self and overall satisfaction in life.

It’s not uncommon for such circumstances to lead to low self-esteem and a pessimistic worldview.

 

Impact on Education

Educational opportunities may be hampered by chronic sickness, as well.

In addition to the physical toll it takes, illness may cause cognitive impairments or interruptions in schooling that hinder academic progress.

Consequently, this educational disruption feeds into one’s mental well-being resulting in feelings of insecurity or dissatisfaction.

 

Long-Term Trauma

The traumatic experience of prolonged medical treatments during formative years can carve deep emotional scars and even lead to PTSD in some cases.

Also, the repeated pain and invasiveness related to certain treatments can leave lingering fears or aversions tied closely to one’s self-sense.

 

Resilience Development

There is a flip side. Some children who experience illnesses early in life develop extraordinary resilience over time.

In dealing with adversity at a young age, they may acquire coping skills that fortify them against future mental health challenges.

Therefore, outcomes are not always negative. Childhood illness can sometimes lead to heightened emotional robustness in adulthood.

 

The Importance of Professional Helpsick teddy bear with injury in a bed in the hospital

Entrusting mental well-being with professionals who specialize in child psychology becomes crucial when dealing with the aftermath of childhood ailments.

The intervention of experts at an early stage can help individuals to manage issues such as anxiety and depressive symptoms. In turn, that can reduce the chances of long-term mental health ramifications.

Additionally, mental health professionals can offer strategies to help people navigate the social and educational hurdles that can be caused by illnesses.

This professional involvement and support can act as a strong buffer against more serious future mental health implications.

 

Wrapping Up

Early intervention and supportive environments can mitigate the potential long-term mental health effects of childhood illnesses.

So, if your child has an illness, make sure you take steps to lessen the impact that the illness could have on their mental health later in life. The first step is to contact a mental health professional.

 

Author Bio: Veronica Turner is a health and lifestyle writer with over 10 years of experience. She creates compelling content on nutrition, fitness, mental health, and overall wellness.”

 

Please also review AIHCP’s Health Care Life Coach Certificate program and see if it meets your academic and professional goals.  These programs are online and independent study and open to qualified professionals seeking a four year certification.

The Connection Between Addiction and Mental Health: How to Overcome

Drug Addiction and pills
Close up macro shot.

Written by Joseph Gilmore

With several people battling addiction and mental health, addiction and mental health present major global issues today.

For the general public, it’s crucial to understand the relationship between addiction and mental health. Moreover, it’s also important for the successful treatment and recovery of the user’s daily lifestyle.

Let’s delve into the complex relationship between addiction and mental health and provide insight on how to navigate these challenges. That said, if you’re facing any mental health issues, we strongly recommend professional insight to guide you through the right process for treatment and recovery.

 

What is Addiction, and How Does it Impact Someone’s Life?

Addiction is a chronic, overwhelming, and emotional condition characterized by a compulsion to engage in specific behaviors or consume substances, despite understanding their harmful consequences. Addiction affects people’s mental and physical health in undesirable ways.

In the United States, numerous Community Health Recovery Centers are dedicated to assisting individuals nationwide who are battling drug addiction. Ohio, in particular, is home to a number of these centers that prioritize providing effective treatment plans and comprehensive support. These centers recognize the significance of tailored care and offer a wide array of evidence-based treatments, therapy, and counseling services to address the unique circumstances of each individual. Emphasizing personalized approaches, Ohio Community Health Recovery Centers empower individuals to regain control of their recovery journey and work towards long-lasting well-being. These centers are essential resources within Ohio’s healthcare landscape, fostering a compassionate environment where individuals can find the support they need to overcome addiction and rebuild their lives.

Most of the time, addiction results in a lack of self-control, which in turn affects personal relationships with friends, family, and even one’s overall daily routine. Addiction, in general, can lead to serious financial, legal, and physical health problems.

Also, addiction worsens feelings of anxiety, depression, and other mental health problems. That’s why overcoming addiction requires an expert’s assistance and adherence to a complete treatment plan.

 

The Relationship Between Drug Addiction and Mental Health

The relationship between drug addiction and mental health reveals to you how important self-awareness and rehabilitation facilities are.

Recovery facilities play an important role in providing treatment to individuals battling addiction and mental health conditions alongside the support of friends and loved ones.

 

The Link Between Addiction and Mental Health

Addiction and mental health illnesses often coexist and can significantly impact one another. This connection is influenced by some factors, such as:

  • Self-Medication: People struggling with mental health have a high chance of using illegal substances to self-medicate and deal with negative emotions like anxiety, depression, or trauma.
  • Neurochemical Imbalance: Addiction and mental health problems can ruin the delicate normal balance of neurotransmitters in the brain, which can really increase the chance of co-occurring illnesses in your physical body.
  • Genetic Predisposition: Most people are likely to get addicted to drugs because of their family genes. A family history of substance addiction or mental illness can significantly raise the chances of increasing these problems.

Common Co-occurring Disorders

 

A young troubled man sitting on a chair in a blurred background. In the front hands of a therapy specialist taking notes during an individual meeting. Copy space.

  • Anxiety Disorders: Health disorders like panic and social anxiety disorder usually come with addiction. Anxiety-related stress can motivate people to seek comfort through the use of drugs.
  • Depression: Depression results from continued use of drugs. People use drugs or substances to numb their emotional anguish in the meantime or ease their feelings by getting high.
  • Post-Traumatic Stress Disorder (PTSD): Traumatic experiences from the past can cause PTSD. It is causing people to self-medicate with drugs just to avoid disturbing dreams that are running through their heads.

 

Integrated Treatment Approaches

Integrated treatment approaches have been proven to be effective in the past years. They efficiently help address the complicated relationship between addiction and mental health.

  • Dual Diagnosis Assessment: This is an assessment and diagnosis of addiction and mental health issues required to develop a tailored treatment strategy. It helps concurrently address the patient’s conditions.
  • Comprehensive Therapies: Treatments such as cognitive-behavioral therapy (CBT), dialectical behavior therapy (DBT), and trauma-focused therapy are proven to help patients live healthier lives. They also help deal with traumatic situations and manage many health disorders simultaneously.

 

These treatments are recommended by experts for someone who is battling drug problems.

  • Medication Management: In some cases, it can be helpful to use medication to treat mental health problems and speed up the recovery process. In fact, it’s highly recommended by mental health experts most of the time. That said, close medical expert supervision is needed to guarantee safe and effective use.
  • Support Groups: Participating in support groups, such as 12-step programs or group therapy, can help people expand their knowledge and understanding. Peer support is also recommended for the long-term rehabilitation process.

A solid support system is essential in addition to professional treatment. This includes family, friends, or support groups that are used with the difficulties linked with addiction.

 

Seeking Professional Help: Recovery Centers and Addiction Treatment

Recovery centers are places specialized in offering full care for addiction and mental health problems. These recovery centers hire professionals with experience to help people with specific addictions and mental health issues.

 Here are some of the following reasons why a rehab center is recommended:

  • Expertise: Staff members at rehab centers specialize in addiction treatment. They have tons of experience in managing co-occurring mental health problems.
  • Holistic Approach: Most recovery plans take what we call a “holistic” approach to treatment. This means that they focus more on the person’s physical, emotional, and mental health.
  • Safe and Supportive Environment: Recovery centers are built to provide a safe and supportive environment. They also encourage healing and growth with proper treatment.

 

Why is Having a Strategy for Addiction Rehabilitation Important?

Recovery methods are important for a lot of different reasons. The first reason is to get help in stopping addiction and abuse of substances.

Secondly, the treatment for addiction offers a safe and supportive place for addicts or individuals with a history of substance abuse. They focus on minimizing the triggers and promoting healing. Rehabilitation facilities advise creating proper coping methods, improving relationships, and restoring individuals’ lives.

Lastly, when helping in rehab facilities that are battling addiction it’s more likely that the person will stay healthy. It also reduces the chance of a return or relapse, helping people get back to their normal lives and live a happy life without drug abuse.

 

Key Takeaways

There is a definite link between addiction and mental health and dealing with both is important for long-term healing. These said treatment methods help deal with these problems at the same time can help people heal and change in a better way.

Getting help from a rehabilitation center is the best way to get support and therapy. They can help individuals beat addiction and overcome other mental health problems.

People take charge of their lives, improve their health, and find a way to long-term recovery.

Remember that the first step toward a better and healthy future for someone with a drug problem is to get the correct information and help from experts.

 

By Joseph Gilmore

“Joseph Gilmore has been in the addiction industry for six years, including experience working with addiction treatment facilities all across the country. He is passionate about helping people learn more about the dangers of substance abuse and helping people get the assistance they need to fight back against addiction”

 

Please also review AIHCP’s Certificate Program for Substance Abuse Practitioner and see if it meets your academic and professional goals.  These programs are online and independent study and open to qualified professionals seeking a four year certification.

The Growing Role of AI In Healthcare Management Systems

View of Doctor holding Artificial intelligence icon with half brain and half circuit 3d rendering

Written by Claire Ward

The recent advances in generative AI is no secret, and their impact on various businesses and industries is undeniable. Yet, one area that remains relatively under-the-radar in this regard is healthcare management, where legacy systems, processes, and technologies continue to dominate.

Healthcare management is often riddled with inefficiencies, ranging from excessive paperwork, to redundant systems and processes. These inefficiencies eventually end up getting passed onto consumers, either in the form of increased wait-times for crucial procedures, or unaffordably high prices.

Fortunately, the rising tide of AI has left no-stone-unturned, and is headed for the stubborn walls of global healthcare in all its fury. In this article, we take a deep dive into the exciting changes taking place within this industry, and its implications for patients, practitioners and other stakeholders.

Enhancing Efficiencies With Streamlined Operations

Over the normal course of operations, a significant portion of time and resources in a medical practice gets lost in largely unproductive activities. This includes billing, filing insurance claims, managing medical records, and a lot more.

As a result, the bureaucratic bloat in the industry has grown to unfathomable levels today, outnumbering physicians and nurses 10 to 1. This is clearly unsustainable, and leaves plenty of room for AI-enabled tools to work their magic and unlock substantial value in the days ahead.

AI, when applied to existing EHR and healthcare management systems can help automate numerous routine administrative processes, in addition to scheduling appointments, optimizing resource allocations, and reducing paperwork substantially.

The last decade saw a steady rise in the use of a management system for health homes, unlocking massive efficiency gains in the process. The 2020s will take this further by pairing the same tools and systems with AI, with limitless possibilities and potential for disruption.

Improving Diagnostics

Most errors and instances of malpractice in healthcare take place in the diagnostics stage, and as a result, the use of AI-enabled tools can help unlock substantial value for patients, practitioners and the broader industry alike.

No matter how experienced and skilled physicians get, they can never match machine learning algorithms when it comes to analyzing vast amounts of patient data and coming up with insights based on the same, often at a small fraction of the time and effort.

In recent years, plenty of AI-enabled tools have entered the fray, offering enhanced capabilities for radiologists when it comes to detecting anomalies that can be missed by clinicians. The capabilities of these tools still remain at nascent stages, but are growing exponentially each passing year.

Clinicians, however, need not worry about being replaced by AI, after all, patients place their trust on other human beings, never bots or programs. Radiologists have feared technology replacing them for over two decades, but despite the monumental advances, disruptive tech has only served to augment their capabilities and expand their reach.

Enhancing Patient Engagement

Technologies such as wearable devices, smartphones, and personalized health information have already done wonders in enhancing patient engagement, but add AI to the mix, and the result is absolutely phenomenal.

There are endless possibilities when legacy technologies are matched with advanced generative AI, particularly when it comes to healthcare. Right off the top, we imagine use cases such as chatbots, which can answer questions for patients, clarify doubts regarding their records, appointments, treatments, and more, without having to disturb a doctor or nurse in the process.

In addition to this, doctors have an option to remotely monitor their patients, get alerted about abnormalities right away, before they turn into life threatening emergencies.

Doctor And Robot Shaking Hands

Facilitating Data-Driven Decision Making

Data is at the core of healthcare management systems, and the volume of healthcare data is growing exponentially. AI algorithms have the ability to process and analyze large datasets, uncovering meaningful insights that can inform decision making.

For instance, AI can identify population health trends, predict disease outbreaks, and optimize resource allocation based on real-time data. By leveraging AI’s capabilities, healthcare organizations can make data-driven decisions that have the potential to improve patient outcomes, reduce costs, and enhance overall healthcare quality.

Hospitals, nursing homes and clinics have long generated copious amounts of data, which have largely gone unused for the most part. With AI and advanced analytics, this data can finally be put to use, helping practitioners add plenty of value to patients in the long-run.

Addressing Ethical & Privacy Concerns

While the potential benefits of AI in healthcare management systems are immense, it is important to address the ethical, privacy, and security concerns associated with its use. As AI algorithms rely heavily on data, it is crucial to ensure patient data privacy and security.

Striking the right balance between data access for AI systems and protecting patient confidentiality is a complex challenge that requires robust data governance frameworks and regulatory oversight.

Additionally, ethical considerations such as transparency, accountability, and fairness in algorithmic decision-making processes must be carefully addressed to maintain trust in AI-powered healthcare systems.

Many of the ethical and privacy concerns pertaining to the use of AI for healthcare are yet to even be fully understood.

The issues will only come to light when there have already been instances of abuse, and this makes it pertinent to have ethical frameworks in-place, in addition to laws and regulatory frameworks, which often tend to be outdated fairly quickly, as more and more disruptive technologies come to fore.

The Road Ahead: Collaboration & Human-AI Partnership

As we embrace the growing role of AI in healthcare management systems, it is essential to recognize that AI is not a replacement for human healthcare professionals but a tool to augment their capabilities.

Collaboration between humans and AI is key to harnessing the full potential of this technology, and as such, any resistance to the adoption of such technologies must be dealt with using extensive training and awareness programs for all stakeholders involved.

Healthcare organizations should invest in training their workforce to understand and effectively utilize AI-powered systems, fostering a culture of continuous learning and adaptation. By embracing a human-AI partnership approach, we can ensure that AI serves as a valuable ally in delivering high-quality, patient-centered care.

 

 

Please also review AIHCP’s Health Care Certificate Programs and see if it meets your academic and professional goals.  These programs are online and independent study and open to qualified professionals seeking a four year certification.

7 Career Options for Those with a Pre-Med Background

Female Doctor Standing At The Hospital With A Digital Tablet

Written by Berry College Team

Pre-medicine (pre-med) programs allow students to develop a foundation in natural sciences such as physics, chemistry, and biology. As pre-med is not a major, those in this educational track may be classified under another major of their choosing. It’s common for pre-med students to choose a natural science major to prepare for the Medical College Admission Test (MCAT).

What is Pre-Med?

Pre-med is not a major

Pre-med is an educational track taken by students interested in applying to medical school after earning their bachelor’s degree. Pre-med students typically major in related fields such as biology or biochemistry. They can also major in seemingly unrelated fields such as philosophy, languages, or sociology.

Berry College’s Pre-Med program provides insight into the medical and liberal arts aspects of medicine to create well-rounded professionals.

Finding ways to incorporate additional passions into your pre-med program could lead you towards a rewarding career in healthcare. However, pre-med programs allow students to choose a major best aligned with their goals upon graduation. 

 

Career Options for Pre-Med Students

Acceptance rates vary significantly between medical schools. However, on average, 43% of medical school applicants were accepted during the 2021-2022 application cycle. Luckily, pre-medicine programs provide a background which can be applied to other fields in healthcare.

Pre-medicine programs focus primarily on natural sciences. This knowledge can be applied to a variety of disciplines in medicine and allied health careers. 

An understanding of natural science can be beneficial for fields such as:

 

Best teeth. Content dark-haired patient looking in the mirror and her dentist sitting new herDentistry

Dentists are experts in conditions, diseases, and treatment for issues relating to a patient’s jaw, mouth, teeth, and gums. They’re in charge of teeth extraction, examining X-rays, and performing procedures to help maintain oral health. They write prescriptions, develop treatment plans, and educate patients on maintaining proper oral hygiene between visits.

To become a dentist, you’ll need to:

  1. Earn a bachelor’s degree (major can vary, but courses in natural sciences are helpful)
  2. Take the Dental Admission Test (DAT)
  3. Earn your Doctor of Dental Medicine (DDM) or Doctor of Dental Surgery (DDS) degree
  4. Complete residency
  5. Earn your board certification

Orthodontists are dentists with additional training in orthodontics to diagnose, treat, and prevent dental irregularities. They also treat facial irregularities such as overbites and gaps between teeth with braces, retainers, and other devices. 

To become an orthodontist, you’ll need to:

  1. Earn a bachelor’s degree (major can vary, but courses in natural sciences are helpful)
  2. Take the Dental Admission Test (DAT)
  3. Earn your Doctor of Dental Medicine (DDM) or Doctor of Dental Surgery (DDS) degree
  4. Complete residency
  5. Earn your board certification

 

African young woman girl doing eye test checking examination with male man optometrist using phoropter in clinic or optical shop. Eyecare concept.Optometry

Optometrists take the role of a primary eye care provider. They’re in charge of examining, diagnosing, treating, and managing conditions such as nearsightedness and astigmatism. They also perform comprehensive eye exams and prescribe corrective lenses and contact lenses. 

Optometrists are also in charge of detecting and managing conditions such as glaucoma, cataracts, and diabetic retinopathy. If these conditions worsen, patients may be referred to an ophthalmologist, medical doctor specializing in eye and vision care.

To become an optometrist, you’ll need to:

  1. Earn a bachelor’s degree (major can vary, but courses in natural science are helpful)
  2. Take the Optometry Admission Test (OAT)
  3. Earn your Doctor of Optometry (OD) degree
  4. Earn experience or complete residency
  5. Earn your board certification

Ophthalmologists diagnose and treat more complex eye conditions, perform surgeries, and prescribe medication. They can narrow their specialty further by working in pediatrics or with specific conditions such as glaucoma or retinal detachment.

To become an ophthalmologist, you’ll need:

  1. Earn a bachelor’s degree (major can vary, but courses in natural science are helpful)
  2. Pass the Medical College Admission Test (MCAT)
  3. Earn a Doctor of Medicine (MD) or Doctor of Osteopathic Medicine (DO)
  4. Complete residency program in ophthalmology
  5. Earn your board certification

 

Biotechnology

Medical biotechnologists use live cells and biological materials to develop treatments such as vaccines and anti-viral medicines. They may also help develop precision medicine to provide customized patient care according to their genetic makeup.

Regenerative therapy, or gene therapy, is also a focal point for medical biotechnologists. They aim to repair or replace mutated genes with healthy ones to treat potentially life-threatening diseases.

Many biotechnology careers require a strong background in biology, chemistry, and other natural sciences. Additionally, pre-med programs often include courses in genetics, molecular biology, and biochemistry. Pre-med courses provide a broad understanding of these subjects which lays a solid foundation for a career in biotechnology. 

To become a medical biotechnologist, you’ll need to:

  1. Earn a bachelor’s degree (major can vary, but courses in natural science are helpful)
  2. Gain lab research experience
  3. Pursue a graduate degree in biotechnology, biomedical engineering, or a related field

 

Medical team looking at camera in operating theaterDoctor of Medicine (MD)

As a Doctor of Medicine (MD), you’ll diagnose, prevent, and treat physical or mental health conditions. You’ll conduct physical exams, order and interpret diagnostic tests, prescribe medications, and perform surgeries. MDs may specialize in surgical fields and master their techniques through rigorous training, residencies, and fellowships. 

MDs with surgical specialties also diagnose, treat, and manage conditions. MDs without surgical specialties are still trained to perform minor surgeries such as suture removals, draining cysts, and more. You may also recommend lifestyle changes to improve your patient’s overall health and wellbeing. 

MDs can incorporate additional interests into their career by specializing in dermatology, cardiology, psychiatry, pediatrics, and more. 

To become an MD, you’ll need to:

  1. Earn a bachelor’s degree (major can vary, but courses in natural science are helpful)
  2. Pass the MCAT
  3. Complete an MD program
  4. Pass both parts the United States Medical Licensing Exam (USMLE)
  5. Complete residency
  6. Earn your board certification

 

Doctor of Osteopathic Medicine (DO)

DOs take a holistic approach to medicine. These doctors take a patient’s body, mind, and emotions into consideration as they diagnose and treat patients. They use techniques such as massage therapy, spinal manipulation, and articulation to treat conditions. 

Like MDs, DOs may also incorporate additional interests into their careers through specialties such as pediatrics, obstetrics, geriatrics, and more.

To become DO, you’ll need to:

  1. Earn a bachelor’s degree (major can vary, but courses in natural science are helpful)
  2. Pass the MCAT
  3. Complete a DO program
  4. Complete residency
  5. Pass a licensing exam of your choice
  6. Earn your board certification

Both MDs, and DOs, can practice internal medicine, general medicine, or primary care. Internal medicine doctors, or internists, focus on diagnosing and treating conditions in adults. An internist provides comprehensive medical care for complex chronic conditions.

General medicine covers everything from internal medicine to primary care. Those in general medicine treat broad illnesses as they aren’t limited to one specialty. If a condition becomes too severe, they refer patients to specialists for additional, specialized treatment.  

Primary care medicine focuses on the overall health and well-being of patients. They handle physical exams, prescribing medication, health screenings, and treatment for minor illnesses or injuries. Those in primary care are typically a patient’s first point of contact for their health concerns. 

In Summary

Pre-med education provides a strong foundation in the natural sciences, which can provide a certain degree of career flexibility. While pre-med students may choose a career in medicine, their scientific background and skills are valuable in other fields. This can provide students with a variety of career options, allowing them to choose the path best aligned with their interests.

 

 

 

Please also review AIHCP’s Health Care Certificate Programs and see if it meets your academic and professional goals.  These programs are online and independent study and open to qualified professionals seeking a four year certification.