How to Use Employee Awards to Keep Healthcare Staff Motivated and Engaged at Work

Group of happy business people discussing and working together during a meeting in office. Finance architect designer work conceptWritten by Veronica Turner

In the dynamic realm of healthcare, where staff face intense pressures and challenges every single day, finding effective ways to maintain motivation and engagement is key.

A well-thought-out employee awards program can be a shining beacon of appreciation, illuminating the efforts of those who dedicate themselves to caring for others. These awards recognize stellar performance and fortify the spirit of teamwork and continuous dedication.

Throughout this guide, we’ll dive into various strategies for leveraging employee awards to foster the kind of work environment that cultivates both individual growth and collective success.


10 Ways to Use Awards to Keep Healthcare Staff Motivated

Engaging and retaining healthcare staff requires thoughtful recognition. Discover 10 ways to use awards that will keep your team motivated, appreciated, and deeply connected to your mission.

  1. Recognize Individual Achievements Publicly

Acknowledging your healthcare staff’s achievements in public settings can significantly boost morale. A public commendation, like naming someone “Nurse of the Year” during a staff meeting, makes the recipient feel valued and noticed by their fellow peers and managers.

It also sets a precedent for excellence within the team, encouraging others to follow in their footsteps. This type of recognition becomes a powerful motivational tool that promotes a culture of acknowledgment and striving for high-quality care among all staff members.


  1. Celebrate Team Successes with Group Awards

When a group within your healthcare facility excels, it’s vital to celebrate their success collectively. By presenting group awards, you underline the importance of teamwork in providing outstanding patient care. This is essential, as your business couldn’t survive without teamwork.

Whether it’s finishing a major project ahead of schedule or achieving high patient satisfaction scores, acknowledging the collective effort builds unity and enhances collaboration. This recognition can take many forms, but all of them should demonstrate appreciation for the team.


  1. Create Custom Award Plaques for Your Team

Crafting custom award plaques and trophies shows your team that you recognize their unique contributions and value their dedication. These personalized and classic tokens of appreciation capture the essence of what makes each role within your healthcare staff special.

By incorporating symbols or phrases that reflect their hard work and commitment, you create a tangible representation of their achievements. Whether displayed on their desk or at home, these plaques become enduring reminders of the meaningful impact they have on patients.


  1. Provide Continuing Education Opportunities as Rewards

Using continuing education as a reward not only recognizes your healthcare staff’s hard work but also fosters their professional growth. When you offer courses or training sessions as incentives, it demonstrates your commitment to their career and personal development.

This approach transforms an award from a mere token of appreciation into an investment in their future and the future of patient care. It’s a win-win scenario: staff members expand their expertise while the practice benefits from updated knowledge and skills.


  1. Integrate Reward Programs with Career Advancement Paths

Linking your reward programs directly to career advancement opportunities can greatly motivate your healthcare staff. By doing this, you’re not just acknowledging their present accomplishments, but you’re also investing in their professional futures.

For example, a series of awards leading to a higher position or specialized training incentivizes consistent performance and loyalty. This strategic approach shows employees that their hard work and dedication can lead to tangible progression within the organization.


  1. Make Use of Peer-to-Peer Recognition Programs

Implementing peer-to-peer recognition programs can be an extremely effective way to boost morale and strengthen team bonds. In the high-pressure environment of healthcare, it’s the colleagues working side by side who best understand the challenges each of them faces.

Encouraging staff to nominate and celebrate their peers for exceptional work gives them a sense of ownership over the recognition process. This type of program promotes a supportive work culture where everyone’s contributions are valued by those they work with most closely.


  1. Offer Practical Gifts That Suit Each Individual

Understanding the individual needs of your healthcare staff and offering practical gifts as rewards show thoughtfulness and consideration. Instead of one-size-fits-all items, tailor your gifts to suit each recipient. If you’re not sure what to give your staff, simply ask them.

Personalized, practical gifts will not only be genuinely appreciated but will also enhance their day-to-day work life. Such gestures make it clear that you recognize and care about their personal contributions to the workplace, reinforcing their value to the team.


  1. Honor Years of Service with Special Celebrations

Celebrating the dedication and longevity of your staff with special recognition for years of service is a heartfelt way to express gratitude. These milestones are significant. They showcase an individual’s commitment not only to the healthcare field but also to your organization.

Whether it’s a personalized gift, an elegant dinner, or a tribute during a team gathering, these celebrations are memorable moments that affirm the value of loyalty and experience. Honoring these anniversaries inspires others to build their careers within your supportive environment.


  1. Incorporate Unexpected Surprises Throughout the Year

Sprinkling unexpected tokens of appreciation throughout the year can keep your healthcare staff engaged and feeling valued. It’s these unforeseen gestures, like surprising your team with a catered lunch after a hard week, that often make the most impact on your staff members.

Such surprises break up the routine and serve as delightful morale boosters, reminding employees that their hard work does not go unnoticed. This can also prove to your healthcare workers that there’s always something positive potentially around the corner waiting for them.


  1. Tie Recognition to Patient Feedback

Connecting employee recognition to positive patient feedback is a powerful way to affirm the impact of your staff’s work. When a patient goes out of their way to talk about the care they’ve received, acknowledging this praise reinforces the importance of patient-centered service.

It also provides a personal sense of accomplishment for the recognized healthcare worker, knowing that their efforts have made a significant difference in someone’s life. Rewarding this feedback with certificates or personalized gifts further highlights your appreciation.


In Conclusion…

Now that you’re equipped with a plethora of strategies to supercharge your healthcare team through thoughtful recognition, it’s time to put these ideas into action. Remember, the most vibrant workplaces are those where appreciation is a core part of the culture.

Start today—identify someone for public praise, design a custom award, or simply celebrate a team’s success. Every gesture counts. Embrace the power of personalized recognition and watch as motivation soars and engagement deepens within your healthcare staff.

Author Bio: Veronica Turner is a health and lifestyle writer with over 10 years of experience. She creates compelling content on nutrition, fitness, mental health, and overall wellness.


Please also review AIHCP’s Health Care Manager Certification program and see if it meets your academic and professional goals.  These programs are online and independent study and open to qualified professionals seeking a four year certification.

Strengthening the Nursing Workforce

The pandemic of 2020 played a key role in nurse burnout, dissatisfaction and retirements.  Many nurses left the field or displayed discontentment with facilities.  The new challenge is to replenish the nursing workforce and strengthen it.  Healthcare managers within departments can play a key role in improving conditions, keeping existing staff, and modernizing the department.  It is critical within the next decade to replenish and strengthen the nursing field.  There are many individuals still interested in nursing and graduating.  Jobs are quickly filled but it is important to keep staff and treat staff with the proper care to keep them.  That includes better pay, tools and management that does not stifle their jobs, and various tuition and learning education reimbursement or opportunities.   Many nurses also look for more flexibility so they too can have a personal life.  These are all challenges for hospitals, facilities, and healthcare managers in the near future in strengthening the nursing workforce.

Healthcare managers can play a large role in strengthening the nursing force. Nurses need better incentives, educational reimbursement and advancement, flexibility and the modern tools to perform their tasks. These issues fall to the hospital and healthcare managers to make it possible


The article, “Rebuilding a strong and healthy nursing workforce | Viewpoint” by Felicia Sadler looks at many of these points in making nursing more attractive by modernizing the workforce and granting the things that attract good nurses the most.  She states,

“According to nurses, the most important factors for overall job satisfaction are regular merit increases, the ability to perform to the full scope of their nursing practice, and tuition reimbursement. Other benefits such as employee housing and loan forgiveness programs can improve job satisfaction and prevent nurses from leaving.”

“Rebuilding a strong and healthy nursing workforce | Viewpoint”. Sadler, F. (2023). Chief Healthcare Executive

To read the entire article, please click here

It is hence critical to healthcare managers to build the next generation of nurses by rewarding them well.  Keeping good nurse is key and that is through meeting their needs in the modern world.

Qualities and Characteristics of ‘The Good Nurse’

The qualities and characteristics that define ‘The Good Nurse’ go beyond clinical proficiency and technical skills. While competence in medical procedures and treatments is undoubtedly crucial, it is the intangible qualities that truly set ‘The Good Nurse’ apart. Compassion, empathy, and the ability to connect with patients on a human level form the cornerstone of their practice. They possess a deep understanding of the physical and emotional needs of their patients, allowing them to provide holistic care that extends beyond the medical aspect.

Moreover, ‘The Good Nurse’ exhibits exceptional communication skills, both with patients and their colleagues. They can translate complex medical information into accessible language for patients and their families, fostering a sense of empowerment and understanding. Additionally, their ability to collaborate effectively with other healthcare professionals ensures seamless coordination of care, enhancing patient outcomes and satisfaction.

Resilience and adaptability are also hallmark traits of ‘The Good Nurse’. They navigate high-pressure situations with grace and composure, remaining steadfast in their commitment to patient care. Their ability to stay calm and focused in challenging circumstances serves as a source of strength for both patients and their colleagues. Furthermore, ‘The Good Nurse’ demonstrates a continuous pursuit of learning and improvement, staying abreast of the latest advancements in healthcare to deliver evidence-based and patient-centered care.

Impact of ‘The Good Nurse’ on Patient Care

The impact of ‘The Good Nurse’ on patient care is profound and far-reaching. Their presence in healthcare settings elevates the overall quality of care and enhances the patient experience. Through their empathetic approach, ‘The Good Nurse’ establishes a therapeutic rapport with patients, fostering a sense of trust and comfort. This, in turn, contributes to improved patient satisfaction and adherence to treatment plans.

Furthermore, ‘The Good Nurse’ plays a pivotal role in patient education, empowering individuals to take an active role in their health management. By providing clear and comprehensive information, they enable patients to make informed decisions about their care and treatment options. This patient empowerment not only improves health outcomes but also cultivates a sense of autonomy and self-efficacy.

In addition to the direct impact on patients, ‘The Good Nurse’ also influences the overall dynamics of the healthcare team. Their collaborative approach fosters a culture of open communication and mutual respect, leading to enhanced teamwork and coordination. This, in turn, has a ripple effect on patient care, as seamless collaboration among healthcare professionals contributes to streamlined and efficient delivery of services.

Challenges Faced by ‘The Good Nurse’

Despite their invaluable contributions to the healthcare system, ‘The Good Nurse’ faces a myriad of challenges in their professional journey. One of the prominent challenges is the high-stress environment inherent in healthcare settings. The demanding nature of patient care, long hours, and exposure to emotional and traumatic situations can take a toll on their well-being. It is essential to recognize and address the mental health and emotional resilience of ‘The Good Nurse’ to ensure their sustained well-being and ability to provide quality care.

Moreover, ‘The Good Nurse’ often grapples with staffing shortages and heavy workloads, leading to fatigue and burnout. The relentless pace of healthcare delivery, coupled with the increasing acuity of patient conditions, can result in physical and emotional exhaustion. It is imperative for healthcare organizations to implement strategies that support ‘The Good Nurse’ in managing their workload and maintaining a healthy work-life balance.

Another significant challenge is the potential for moral distress and ethical dilemmas in clinical practice. ‘The Good Nurse’ may encounter situations where their professional values and ethical principles are tested, leading to internal conflict and moral anguish. Providing them with avenues for ethical reflection, support, and mentorship is crucial in navigating these complex scenarios while upholding their integrity and commitment to patient well-being.

Strategies for Developing ‘The Good Nurse’ Qualities

Developing and nurturing the qualities of ‘The Good Nurse’ requires a multifaceted approach that encompasses education, mentorship, and organizational support. Education and training programs should emphasize the cultivation of empathy, communication skills, and resilience alongside clinical competencies. By integrating these essential qualities into the curriculum, aspiring nurses can be equipped with the foundational attributes of ‘The Good Nurse’ from the onset of their professional journey.  Healthcare managers can play a key role in implementing these types of programs.

Mentorship programs play a pivotal role in the development of ‘The Good Nurse’. Pairing novice nurses with experienced mentors allows for the transfer of not only clinical knowledge but also the intangible qualities that define exemplary nursing practice. Through mentorship, aspiring nurses can learn to navigate complex ethical issues, communicate effectively with patients, and cultivate emotional resilience under the guidance of seasoned practitioners.

Organizational support is equally critical in fostering the growth of ‘The Good Nurse’. Healthcare institutions should prioritize initiatives that promote staff well-being, including mental health resources, flexible scheduling, and opportunities for professional development. By creating a supportive and nurturing work environment, organizations can empower nurses to embody the qualities of ‘The Good Nurse’ while mitigating the challenges they face in their roles.

Recognizing and Rewarding ‘The Good Nurse’

Recognizing and rewarding ‘The Good Nurse’ is essential not only for acknowledging their contributions but also for inspiring others to emulate their exemplary practice. Formal recognition programs within healthcare organizations can shine a spotlight on nurses who consistently demonstrate the qualities of ‘The Good Nurse’. This recognition can take various forms, including awards, commendations, and public acknowledgments, underscoring the significance of their dedication and impact on patient care.

To keep good nurses, reward them. Please also review AIHCP’s Healthcare Manager Certification and see if it meets your goals


In addition to formal recognition, creating a culture of appreciation and gratitude within healthcare teams fosters a supportive and uplifting environment for nurses. Simple gestures such as peer-to-peer commendations, thank-you notes, and celebratory events can go a long way in affirming the value of ‘The Good Nurse’ and reinforcing their commitment to excellence. By celebrating their contributions, healthcare organizations can instill a sense of pride and motivation among nurses, fueling their continued pursuit of exemplary practice.

Healthcare managers and hospital management need to recruit good nurses and keep the ones they have.  Better pay, raises, time off, modernization of tools and educational reimbursement are all ways hospitals and healthcare facilities can better reward nurses.

Training and Education for Aspiring ‘Good Nurses’

The journey toward becoming a ‘Good Nurse’ begins with comprehensive training and education. Nursing programs should incorporate a holistic approach that extends beyond clinical competencies to encompass the essential qualities of empathy, communication, and resilience. By integrating these elements into the curriculum, aspiring nurses can develop a strong foundation for their future practice as ‘Good Nurses’.

Furthermore, ongoing education and professional development opportunities are instrumental in honing the skills and qualities of ‘The Good Nurse’. Specialized training in areas such as patient communication, emotional intelligence, and ethical decision-making equips nurses with the tools necessary to navigate the complexities of patient care with grace and proficiency. By investing in continuous learning, aspiring nurses can continually elevate their practice and embody the qualities of ‘The Good Nurse’ throughout their careers.

Departments should invest in their nurses.  Healthcare managers can play a role in tuition reimbursement and encouraging ongoing education for their staff.

The Future of Nursing and the Role of ‘The Good Nurse’

As the healthcare landscape continues to evolve, the role of ‘The Good Nurse’ will remain integral to the future of nursing. With advancements in technology, shifting demographics, and evolving healthcare needs, the qualities of empathy, resilience, and effective communication embodied by ‘The Good Nurse’ will be indispensable in delivering patient-centered care. Their ability to adapt to changing paradigms of healthcare and maintain a humanistic approach to patient interactions will be crucial in shaping the future of nursing practice.

Furthermore, the advocacy and leadership potential of ‘The Good Nurse’ will play a pivotal role in driving positive change within the healthcare system. As champions of patient rights and well-being, ‘The Good Nurse’ can influence policy decisions, contribute to quality improvement initiatives, and spearhead innovations in care delivery. Their multifaceted impact will extend beyond the bedside, influencing the broader landscape of healthcare and promoting a patient-centric ethos within the industry.

Inspiring Stories of ‘The Good Nurse’

The annals of nursing are replete with inspiring stories of ‘The Good Nurse’ whose unwavering dedication and compassion have left an indelible mark on patient care. From selfless acts of kindness to extraordinary displays of clinical expertise, these narratives epitomize the profound impact that ‘The Good Nurse’ has on individuals and communities. These stories serve as a testament to the transformative power of nursing and the enduring legacy of exemplary care.

One such story is that of a seasoned nurse who went above and beyond to comfort and uplift a terminally ill patient, providing unwavering support and solace during their final days. Through her empathy and unwavering commitment, she not only alleviated the patient’s suffering but also provided comfort to their family, leaving a lasting impression of compassionate care. These stories serve as reminders of the immeasurable influence of ‘The Good Nurse’ and the profound difference they make in the lives of those they touch.


In conclusion, ‘The Good Nurse’ embodies a standard of excellence that transcends clinical proficiency, encapsulating qualities of empathy, resilience, and compassionate care. Their impact on patient care is profound, shaping experiences, and outcomes through their unwavering dedication to holistic well-being. As the healthcare landscape continues to evolve, nurturing and recognizing ‘The Good Nurse’ is paramount in ensuring the delivery of high-quality, patient-centered care.

Please review AIHCP’s Healthcare Manager Certification Program and see if it meets your academic and professional goals


By acknowledging the challenges they face, developing comprehensive strategies for their growth, and celebrating their contributions, we can empower and inspire a new generation of ‘Good Nurses’ to continue the legacy of exemplary care. The future of nursing hinges on the cultivation and elevation of ‘The Good Nurse’, whose qualities and characteristics will pave the way for a more compassionate, empathetic, and effective healthcare system

Please also review AIHCP’s Healthcare Manager Certification.  The program is designed to trained healthcare professionals and nurses to properly manage departments and better guide staff.  One aspect is identifying good nurses, keeping them and recruiting others who can replenish the system.


Additional Resources

“The Future of Nursing 2020–2030: Charting a Path to Achieve Health Equity”. (2021). Consensus Study Report. Access here

“The Post Pandemic Future: Nursing in the Region of the Americas and Mental Health”. Silvia Helena De Bortoli Cassiani, PhD, RN Bruna Moreno Dias, PhD, MHS, RN Rebecca Johnson, BSN, MBA, RN. (2023). OJIN.  Access here

“6 Extremely Important Traits the Modern Nurse Needs to Have”. Wolf. D. (2021). Health Works Collective.  Access here

“Strategic Planning for a Very Different Nursing Workforce”. Weston, M. (2022). Nurse Leader.  Access here

Health Care Managers Role in Preventing Staff Turnover

Healthcare managers are faced with multiple issues within their departments. One of the largest issues is maintaining good staff.  A educated and professional workforce in healthcare is pivotal to the success of a department.  What does it take then to keep healthcare workers?  With such a large demand for staffing, it is imperative that healthcare managers understand the needs of their employees and staff.  They need to understand the stresses and problems that may occur with supplies, long hours, less pay and lack of transparency at times.  In addition, they need to create a culture for success.  This culture needs to include better safety, inclusion, and have a strong goal to reduce the sufferings of patients.  Staff needs the ability to meet the needs of patients and help them recover.

A Healthcare Manager can play a key role in keeping the morale of staff and patient care high.


The article, “What Makes Health Care Workers Stay in Their Jobs?” by Patrick Ryan and Thomas Lee take a closer look at why healthcare staff has a large roll over and what key components to focus on to keep staff.  Healthcare managers can play a key role in preventing roll over of staff by creating a good culture within the department that focuses both on employee and patient respect. The article states,

“Leaders must be clear about their values, their commitment to safety, the reduction of suffering, and a culture of respect and inclusion. They must prove their authenticity by committing to measuring how things are going on these issues, being transparent with the findings, and using them to improve. The result will be greater workforce loyalty and resilience, which will translate to better performance of all types.”

“What Makes Health Care Workers Stay in Their Jobs?. Patrick Ryan and Thomas Lee. March 2nd, 2023. Harvard Business Review.

To read the entire article, please click here


A healthcare manager can implement a variety of strategies to reduce turnover and overall staff success


Employee retention is the ability of an organization to keep its staff for an extended period of time. In healthcare, employee retention is critical because it directly affects patient outcomes. When healthcare organizations experience high staff turnover rates, patient care and satisfaction can suffer. High turnover rates can also result in increased costs associated with recruitment, training, and lost productivity.  Healthcare Managers can play a key role in reducing turnover

Why Employee Retention is Crucial for Healthcare Managers

Healthcare managers need to value their employees and staff as persons and professionals. When employees feel valued and supported, they are more likely to be engaged in their work and provide quality care to patients. High staff turnover rates can lead to a decrease in staff morale, which can lead to a decrease in patient satisfaction and an increase in medical errors.

The Cost of Turnover in Healthcare

The cost of employee turnover in healthcare can be significant. It includes the direct costs associated with recruitment, hiring, and training, as well as the indirect costs associated with lost productivity and decreased patient satisfaction. The healthcare industry is also facing a shortage of skilled workers, which makes it even more important for healthcare managers to retain their employees.

Factors that Contribute to High Turnover Rates in Healthcare

Several factors contribute to high turnover rates in healthcare. One of the most significant factors is burnout. Healthcare workers are often overworked and underappreciated, which can lead to burnout and job dissatisfaction. Other factors include inadequate compensation, limited opportunities for professional development and growth, poor communication, and lack of work-life balance.

Strategies for Reducing Staff Turnover in Healthcare

Retaining employees in healthcare requires a multifaceted approach. The following strategies can help reduce staff turnover rates in healthcare organizations:

Building a Positive Work Culture in Healthcare

Building a positive work culture is essential for retaining employees in healthcare. A positive work culture includes a supportive and collaborative work environment, open communication, and recognition and appreciation for employees’ contributions. Healthcare managers can create a positive work culture by promoting teamwork, providing opportunities for social interaction, and encouraging employee feedback.

Providing Opportunities for Professional Development and Growth

Healthcare workers want to feel like they are growing and developing professionally. Providing opportunities for professional development and growth can help retain employees in healthcare. Healthcare managers can provide training and development programs, offer tuition reimbursement, and provide opportunities for career advancement.

Offering Competitive Compensation and Benefits Packages

Compensation and benefits packages are important factors in attracting and retaining employees in healthcare. Healthcare managers should offer competitive salaries, bonuses, and benefits packages, such as health insurance, retirement plans, and paid time off.

Improving Communication and Transparency within the Organization

Effective communication and transparency are critical for retaining employees in healthcare. Healthcare managers should communicate regularly with their staff, be transparent about organizational changes and decisions, and encourage employee feedback. This can help create a sense of trust and loyalty among employees.

Creating a culture that values the patient as well is key.  When staff recognizes that management cares about the patient beyond the bottom dollar, then their vocational calling to provide excellent care is also re-energized.  Healthcare Managers can lead by example and show the same compassion for patients and also understand the concerns staff may have in caring for patients due to lack of resources.

Conclusion and Final Thoughts on Retaining Healthcare Employees

Healthcare managers play a key role in department success. Please also review AIHCP’s Healthcare Management Certification


Retaining employees in healthcare is crucial for the success of healthcare organizations and the well-being of patients. Healthcare managers can reduce staff turnover rates by building a positive work culture, providing opportunities for professional development and growth, offering competitive compensation and benefits packages, and improving communication and transparency within the organization. By implementing these strategies, healthcare managers can create a supportive and engaging work environment that attracts and retains skilled and dedicated employees.

If you would like to learn more about healthcare management and keys in retaining staff, then please review AIHCP’s Healthcare Management Certification Program.  The program is online and independent study and open to qualified healthcare professionals looking to enter into the management field within healthcare.  Please review the program and see if it meets your academic and professional goals.

Additional Resources

“Tracking Turnover Among Health Care Workers During the COVID-19 Pandemic: A Cross-sectional Study”. Bianca K Frogner and Janette S Dill.  Observational Study. 2022 Apr 8;3(4):e220371.  doi: 10.1001/jamahealthforum.2022.0371. eCollection 2022 Apr.  PubMed.  Access here

“5 strategies for improving employee retention in healthcare”. June 7TH, 2021. Dignity Health. Access here

“Understanding the American Nursing Shortage”. S. Behring. August 11th, 2021. Healthline. Access here

“What’s Really Behind the Nursing Shortage? 1,500 Nurses Share Their Stories”. Kathleen Gaines. October 10th, 2022.  Access here

Healthcare Management Waste Spending Reduction

By – James M. Katz, BA

Health care costs are rising, and the challenge of finding new ways to reduce them can feel overwhelming. Fortunately, there are strategies you can use to successfully cut costs in health care. Healthcare Management decisions can range from improving processes and taking advantage of technology, to restructuring services and looking for alternative funding sources, there are a range of strategies that can help you achieve significant savings in healthcare. In this article, we will explore seven essential strategies that can help you reduce costs in healthcare, and why they are important. You’ll learn how to develop a plan of action, assess and analyze costs, and identify opportunities for cost-cutting. With the right approach, you can make a real difference to your hospital, clinic, or medical practice’s bottom line.

Healthcare Management can help reduce their wasteful spending in a number of ways. Most hospitals and care providers use a volume payment style for specialists, instead health care managers can move towards a value-based care style. This approach as seen in the video linked below along with other methods can help to greatly reduce wasteful Healthcare Management spending.

How can we do a better job of removing low-value, wasteful care from the health care system?

The quick and easy answer is you stop paying for it. There’s not been a lot of will to do that, so, the question is: what else can you do? There’s really 2 things. One is, you change how you pay specialists. So, 93% of the specialists in this country are strictly volume based, and that does not foster a value-based care environment. You need to build incentive models so that about a third to up to 50% of the revenue that a specialist makes is based on incentives for value-based care, for population health management, and not based for volume. It’s a tricky thing to do, because the specialty incentive model needs to look completely different for each specialty. They have to be designed specialty specific. It’s difficult, not impossible. We’re actually hard at work doing that now.

Link to the Video


Business woman standing in the middle of an office.

Assessing Costs: Looking at the full range of healthcare costs

Before you can find ways to reduce costs, you need to be sure that you are looking at the full range of costs in your healthcare organization. It’s very easy to only consider direct costs, or costs related to the delivery of a medical service, such as the cost of staff salaries, drugs, supplies, and equipment. However, there are a number of indirect costs that are just as important to reducing costs in healthcare management. These costs may be less obvious than the direct costs, but are nonetheless an important part of the total cost of healthcare. Indirect costs include the cost of facilities and equipment, as well as depreciation costs. They also include the cost of administration, which includes costs such as marketing, finance, and human resources. If you are satisfied only looking at the direct costs, you could miss out on significant cost-saving opportunities. By taking a more holistic approach to assessing costs, you can better identify how to reduce costs in healthcare.

Streamlining Processes: Optimizing current processes to reduce waste

Healthcare organizations are often plagued by inefficiency and waste. For example, some processes are designed to be inefficient, meaning that they generate no real benefit for the organization, but simply consume resources. By discovering inefficiencies within your processes, you can find opportunities to reduce waste and make significant cost savings. For example, if you use paper records, you are wasting a large amount of paper. Once you have assessed your paper records, you can see where you can reduce these costs. If you have a procedure where patients are asked to sign a form, but the form is never used, then the sign-up time is wasted. Consider making the form a digital record, which can then be reused instead of being thrown away once the patient has signed it.

Exploring Technology: Taking advantage of new technology to increase efficiency

There are many opportunities to reduce costs through technology. For example, some hospitals have found success in using virtual care technologies such as video conferencing and web-based software. Virtual care can be a perfect solution for remote areas with no nearby medical facilities. Technology can also be used to improve the efficiency of routine tasks in healthcare management. For example, many organizations use EMR systems to record and manage patient records. However, these systems are often used to record information that is far from essential. With careful assessment, you can reduce the cost of using EMR systems, and increase the efficiency of the technology at the same time. Consider using paper records where possible, and transfer less essential information from the EMR to digital systems. You can also find ways to make EMR systems more efficient. For example, you could schedule daily or weekly reports to update less essential information. This can help to reduce the cost of using EMR systems, while still benefiting from the technology.

Restructuring Services: Reorganizing services to maximize efficiency

As services are implemented, it is important to assess their efficiency. For example, if your organization offers a walk-in clinic, you may assume that it is an efficient service. However, walk-in clinics often have long waiting times, which is inefficient. An efficient walk-in clinic can help to reduce costs for your organization. To find ways to reduce costs in healthcare, it is important to assess the efficiency of services. If a walk-in clinic is offered to patients, it could be an efficient service. However, if a specific surgery is offered only at a walk-in clinic, then the service is less efficient and could be restructured. It is also important to assess the efficiency of individual surgeries. For example, it may be possible to perform a less invasive procedure with the same amount of time. The more invasive the procedure is, the more time it takes, so it is important to assess the efficiency of individual services.

Securing Alternative Funding: Pursuing new sources of funding

Many health care organizations struggle to cover their costs, which can lead to a shortage of staff, restricted services, or even closure. To reduce the risk of this happening, some organizations have sought alternative funding, such as self-funding or crowdfunding. Alternative funding options can provide a new way to secure funding for your organization, or for new initiatives. For example, healthcare management team may choose to use a portion of its own funding to support innovative projects, such as a new diagnostic service. Alternatively, funding from alternative sources can help to support a new initiative, such as a new clinical trial. Alternative funding options can be a way to secure funding for your organization. Alternative funding options can be a new way to secure funding for your organization, such as crowdfunding, or a portion of your own funding.

Creating a Plan of Action: Developing a plan to implement cost-cutting strategies

It can be difficult to reduce costs when you are relatively new to the sector, or have only started your cost-cutting efforts recently. However, it is important to remain committed to the strategies that you have chosen, and to make sure that they are being implemented effectively. A key part of developing an effective plan of action is to analyze the results of your cost-cutting efforts. This can be done by documenting your progress, and making regular assessments of the efficiency of your cost-cutting strategies. Healthcare Management should also consider involving your staff in the process of cost-cutting, and making sure that they are all aware of the benefits of cost-cutting. This can help to make your organization more efficient and cost-effective, while also helping to make your staff more cost-conscious.

Conclusion: Summarizing the importance of cost-cutting in healthcare

Health care costs are rising, and many organizations are struggling to cover these costs. Fortunately, there are many cost-cutting strategies that you can use to successfully reduce costs, and make significant savings in healthcare management. It is important to remember that the best way to reduce costs is to assess the full cost of your current health care model, and then look for ways to reduce this cost. This requires a more holistic approach to cost-cutting, in which you take into account indirect costs as well as direct costs. Health care costs are rising, and many organizations are struggling to cover these costs. Fortunately, there are many cost-cutting strategies that you can use to successfully reduce costs, and make significant savings in healthcare.

Healthcare Management can be an excellent transition from the nursing field. If you are interested in becoming certified in Healthcare Management then you might want to check out our certification program here. 


Wikipedia: Unnecessary Health Care

CDC: Healthcare Budgeting

Additional Resources:

Waste in the US Health Care System: Estimated Costs and Potential for Savings. Shrank WH, et al. JAMA. 2019 Oct 15;322(15):1501-1509. doi: 10.1001/jama.2019.13978. PMID: 31589283.

Access here 

Reducing Administrative Waste in the US Health Care System. Kocher RP. JAMA. 2021;325(5):427–428. doi:10.1001/jama.2020.24767

Access Here 

Eliminating waste in healthcare spending. Kalipso Chalkidou, et al BMJ 2017;356:j570

Access Here 

Excess Medical Care Spending: The Categories, Magnitude, and Opportunity Costs of Wasteful Spending in the United States. Matthew Speer, et al.  2020: American Journal of Public Health 110, 1743_1748,

Access Here 

The Use of Technology in Diabetes Care Management

By – James M. Katz, BA

Diabetes is one of the leading causes of death worldwide, but with the increasing presence of technology in our lives, it has become much easier to manage this chronic disease. Technology has revolutionized diabetes care management and is helping people with diabetes to monitor, analyze, and adjust their health. Smartphones, wearable devices, and apps enable people with diabetes to track their blood sugar levels, exercise, nutrition, and medications. With the help of technology, diabetes management can be done more accurately and efficiently, allowing them to live a healthier and more productive life. Additionally, technology has enabled doctors and healthcare managers to provide better quality healthcare to their patients by quickly and accurately diagnosing any issues and making adjustments to their treatment plans. Technology is also providing new treatments and therapies that can help people with diabetes better manage their condition. In short, technology is transforming diabetes care management, providing new opportunities to lead a better, healthier life.

The article linked below goes into further detail on the emerging use of new technologies in diabetes healthcare management. It looks in-depth at the use of insulin delivery systems, blood sugar monitoring devices, as well as other health care management apps. For more please read the quote below and press the link.

“The revised standards, issued this week, include a section devoted to technology, including continuous glucose monitoring (CGM) devices that allow people living with diabetes to check their blood glucose levels at any time, automated insulin delivery systems and digital health tools that offer coaching and access to resources.

The guidelines recommend that anyone living with diabetes have access to FDA-approved technology to manage their chronic condition, especially seniors and underserved populations. The ADA also points out that technology can be used to improve access to care and care management for those dealing with health inequity, or barriers to care caused by social determinants of health.“


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An infograph about diabetes care management


Overview of Diabetes

Diabetes is a condition in which the level of sugar in the blood is too high. There are two main types of diabetes: Type 1 diabetes, which usually appears in childhood or adolescence, and Type 2 diabetes, which usually appears in adulthood. In Type 1 diabetes, the pancreas does not produce enough insulin, which is a hormone that helps break down the food we eat and turn it into energy. In Type 2 diabetes, the pancreas makes enough insulin, but the body cannot use it properly. In both conditions, a person’s blood sugar level rises above normal, and they need to take steps to lower it. People with diabetes often also experience other health issues like cardiovascular disease, kidney disease, and eye disease.

What is Diabetes Care Management?

Diabetes care management refers to the process of managing diabetes and achieving optimal blood sugar levels to prevent complications. In recent years, there has been a growing focus on improving the quality of diabetes care management, with an aim to prevent the development of complications and reduce healthcare costs. Technology is playing a significant role in improving the quality of diabetes care management. Through the use of wearable devices, smartphone apps, and telehealth technologies, people with diabetes are better able to track their blood sugar levels, exercise, nutrition, and medications. Doctors, healthcare providers, and technology are working together to provide better quality healthcare management, enabling clinicians to quickly and accurately diagnose issues and make adjustments to their treatment plans to improve patient outcomes. Additionally, technology is helping people with diabetes better manage their condition and achieve better health outcomes, allowing them to live a healthier and more productive life.

How Technology is Revolutionizing Diabetes Care Management

Wearable Devices – Wearable devices such as blood glucose monitors, activity trackers, and sleep trackers can be used to track a person’s blood sugar levels, daily activity, and sleep quality. These devices can send data to a smartphone app and can also be programmed to send alerts when a blood glucose level is too low or a food or medication is scheduled to be taken. Smartphone Apps – Diabetes apps are available in a variety of forms, including lifestyle apps, social networks, blood glucose tracking apps, and medication reminder apps. Lifestyle apps can help people with diabetes track and improve their nutrition, sleep, and activity levels. Social networks allow people with diabetes to connect with each other and receive support and encouragement. Blood glucose tracking apps allow users to track their blood glucose levels throughout the day and receive alerts when the levels are too low or too high. Medication reminder apps can help people remember when to take their medications and make adjustments when the time is incorrect. These apps are designed to improve the quality of diabetes healthcare management by enabling people to track their blood sugar levels, exercise, and medication intake more accurately and efficiently.


Telemedicine is the use of information technology to provide medical care remotely. This technology is revolutionizing diabetes healthcare management by providing remote monitoring of blood glucose levels and medication adherence. In addition, remote monitoring enables patients and providers to detect health issues at an earlier stage and make appropriate adjustments to treatment plans to prevent complications. Remote monitoring also provides access to care for people who might not otherwise have access to physicians and diabetes management specialists.

Benefits of Technology in Diabetes Care Management

– Improved Compliance with Treatment Regimens – Technology can help patients adhere to their treatment regimens, which is essential for managing diabetes. When patients forget to take their medications or take them at the wrong times, their blood sugar levels are likely to increase and they are at a higher risk of developing complications. With the help of technology, patients can easily and accurately track when they took their medications and can receive alerts when they forgot to take them. – Improved Quality of Life – Technology is also revolutionizing diabetes care management by improving the quality of life of people with diabetes. It can help people track their blood sugar levels, exercise, and nutrition to a greater extent than they are able-bodied. Additionally, technology can help people with diabetes stay connected with others and feel less isolated. – Real-Time Data Accessibility – Another benefit of technology in diabetes care management is its ability to provide real-time data accessibility. Real-time data access allows people with diabetes to track their blood sugar levels and adjust their food intake or medication dosage if needed. Real-time data access also allows doctors and healthcare providers to track their patient data and make adjustments to their treatment plans as needed.

New Treatments and Therapies for Diabetes

Blood Glucose-Sensing Injectables – New blood glucose-sensing injectables are revolutionizing diabetes care management by delivering insulin directly to the bloodstream through a small, painless needle. This can help prevent low blood sugar during periods of exercise or after eating a meal. Artificial Pancreas – An artificial pancreas is a device that analyzes a person’s blood glucose levels, insulin levels, and food intake to determine the right amount of insulin required to keep blood glucose levels within a healthy range. This device automatically delivers insulin to the bloodstream, allowing people with diabetes to live a more normal life. Gene Therapy – Gene therapy is a new treatment that aims to stop the progression of Type 2 diabetes. In this treatment, a virus is injected into the bloodstream, where it travels to the liver and inserts a gene that produces insulin-producing proteins. This therapy aims to halt the progression of Type 2 Diabetes by controlling blood glucose levels and allowing people with diabetes to live a healthier, more normal life.


Diabetes is a serious and growing concern, but technology is revolutionizing the way it is managed and treated. Wearable devices, smartphone apps, and telehealth technologies are helping people with diabetes track their blood sugar levels, daily activity, and medication intake more accurately and efficiently to enable better diabetes care management. Additionally, technology is helping doctors and healthcare providers provide better quality care, enabling them to quickly and accurately diagnose issues and make adjustments to their treatment plans to improve patient outcomes. New treatments and therapies for diabetes are providing hope for people with the condition, enabling them to live a healthier, more productive life.

Diabetes and other health conditions require dedicated healthcare management professionals. Keeping up to date with the latest trends and technology is paramount to giving patients the best care they deserve. If you are in the care management field and would like to add to your education, you should visit our Healthcare Management certification program by pressing here.


American Diabetes Association

Mayo Clinic Diabetes Overview

Additional Resources:

Smartphone-Based Technology in Diabetes Management. Doupis, J., Festas, G., Tsilivigos, C. et al.  Diabetes Ther 11, 607–619 (2020).

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Psychology, technology, and diabetes management. Gonder-Frederick, L. A., et al American Psychologist, 71(7), 577–589. (2016).

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A Systematic Review of Reviews Evaluating Technology-Enabled Diabetes Self-Management Education and Support. Greenwood DA, et al.  Journal of Diabetes Science and Technology. 2017;11(5):1015-1027. doi:

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Active Care Management Supported by Home Telemonitoring in Veterans With Type 2 Diabetes: The DiaTel randomized controlled trial. Roslyn A. Stone, et al. Diabetes Care 1 March 2010; 33 (3): 478–484.

Access Here 

Satisfaction among the Elderly with Telehealth during the Covid-19 Pandemic

By James M. Katz, BA

Telehealth is a rapidly growing field in the healthcare industry that uses technology to deliver care and services remotely. Telehealth can be used for a variety of purposes, including appointments, consultations, prescriptions, and follow-ups.

While telehealth has many benefits, including increased access to care, improved quality of care, and lower costs, there are some challenges that need to be addressed. These challenges include provider training and reimbursement, as well as ensuring patient privacy and security.

Telehealth Concept Picture
Is Telehealth growing?

The article below discusses how health care professionals turned to telehealth as a way to deliver their services to patients during the Covid-19 pandemic. The patients in the study were mostly elderly and from various cultural and ethnic backgrounds. Most scored their satisfaction 6 out of 7. Some of the patients did not find telehealth enjoyable and preferred inpatient treatment. The following article goes into further detail.

“Amid the implementation of restrictions on in-person care during the COVID-19 pandemic, many patients and providers turned to telehealth. Telehealth helped maintain care access during this time, especially for seniors, but researchers from Beth Israel Deaconess Medical Center wanted to determine patient satisfaction levels among the geriatric population that used virtual care.

For the study, they sent a patient satisfaction questionnaire to 278 patients over 65, 208 of whom completed the survey. The study period ranged from April 2020 to June 2021.”

Older Adults Satisfied with Telehealth During COVID-19 Pandemic, Mark Melchionna, mHealth Intelligence. October 10, 2022
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Satisfaction of Telehealth:

Patients who used telehealth were more likely to report satisfaction with their care, including feeling more connected to their doctor and having better communication with their provider. They were also more likely to say they felt involved in their own care and that their care was coordinated.

Patients who used telehealth were also more likely to report better health outcomes, including fewer emergency room visits and hospitalizations, and better management of chronic conditions.

Benefits of Telehealth:

In recent years, telehealth has become an increasingly popular option for older adults. Telehealth allows patients to consult with their doctors remotely, using a computer, tablet, or smartphone. This can be especially beneficial for older adults who may have difficulty travelling to see their doctor in person.

There are a number of reasons why telehealth may be a good option for older adults. First, it can help them save time and money on travel costs. Second, it can provide them with more flexibility in terms of when and where they can consult with their doctor. And third, it can give them peace of mind knowing that they can still receive high-quality care even if they are not able to physically visit their doctor’s office.

In the past, patients had to physically go to a doctor’s office or hospital for medical care. This is no longer the case with the advent of telehealth, which allows patients to receive care remotely using technology. There are many benefits of telehealth, including increased access to care, improved outcomes, and lower costs.

Disadvantages of Telehealth:

Although telehealth has the potential to improve access to care, there are a few potential disadvantages of using telehealth services, especially when compared to in-person visits with healthcare providers. One such disadvantage is that patients may not be able to get the same level of care through a virtual visit as they would if they were meeting with their provider face-to-face.

Another potential downside to telehealth is that it can be difficult to build rapport and trust with your provider when you’re not meeting in person. This can be especially true if you’re using video conferencing for your visits, as it can be harder to read body language and cues when you’re not in the same room as the other person.

Finally, there’s always the possibility that technology will fail during a telehealth visit, which could lead to disruptions in care or even put patient safety at risk.

Is Telehealth for you?

When it comes to your health, you want the best care possible. You want to be able to see a doctor when you need to and get the treatments you need to feel better. But what if you can’t always get to the doctor’s office? What if you don’t have transportation or you live in a rural area? Telehealth might be the solution for you.

There are many benefits of telehealth. It increases access to care, especially for those who live in rural areas or who have transportation issues.

In conclusion, telehealth is a growing field that is changing how healthcare is delivered. It has the potential to improve access to care, reduce costs, and improve outcomes. However, there are challenges that need to be addressed, such as reimbursement, workforce issues, and technology infrastructure. With the right policies and investments in place, telehealth can help transform the healthcare system and improve the health of Americans.

Health Care Management:

Are you a health care professional who is interested in becoming certified as a Health Care Manager? If so, please review the Health Care Manager and Nurse Management Certification programs offered by the American Institute of Health Care Professionals, Inc. The program is based on open enrollment and is self-paced, meaning you are free to start whenever you are ready and you can move through it at your own speed. All of the exams are 100% online. The CE courses have board approvals as well. To begin, you may preview our program by Clicking Here.

Additional Resources:

Patient and family engagement: a survey of US hospital practices. Jeph Herrin, Et.Al. PMC PubMed Central Epub  June 16, 2015.
Access Here

VA/Pitt Study Shows Telehealth Effective, Preferred for Veterans’ Wheelchair Design and Fit. Sheila Tunney. University of Pittsburgh School of Health and Rehabilitation Services, December 2020.
Access Here 

Strategies for Evaluating Telehealth. Dr. John Chuo Et.Al. American Academy of Pediatrics Volume 146 Issue 5. November 1, 2020
Access here 

Patient and clinician experiences with telehealth for patient follow-up care. Karen Dolenan Et.Al. The American Journal of Managed Care, 01  25(1):40-44 PMID: 30667610 January 2019.
Access here



Health Care Manager Certification Blog on Employee Burnout

Leadership is by example and this no more true than in healthcare.  Healthcare mangers need to lead and help others through the pandemic and help them reach goals.  Keeping morale high is important for employees and they need to find it from their managers.

Leaders need to set examples. Please also review AIHCP’s Health Care Management Certification and see if it meets your goals


The article, “5 Ways to Restore Depleted Health Care Workers” by Leonard L. Berry, Rana L.A. Awdish, and Stephen J. Swensen look closer into leadership.  They write,

“Even before the pandemic, burnout among health care workers was well documented. The pandemic turned it into a crisis. A key component of burnout is depletion, which is characterized by feeling physically and emotionally drained, just barely hanging on — like the ICU nurse who sits in her car outside the hospital and texts a friend, “I don’t think I can make it through another shift.”

To read the whole article, please click here

Please also review AIHCP’s Health Care Manager Certification and see if it meets your academic and professional needs and goals.  The program is online and independent study and open to qualified professionals looking for a four year certification in Health Care Management.

Employee Retention Strategies For The Healthcare Industry

Doctor's uniform and stethoscope isolated in a white backgroudWritten By Lucy Peters

In the current labor market, employee retention is more important than ever. Some are describing the current period as ” the great resignation.” With the impacts of the Coronavirus pandemic causing many to reassess their employment and change jobs, this is doubly true in the healthcare industry, which was of course the industry most involved with dealing with the pandemic. Employers are looking for effective strategies to increase employee well-being and therefore retention, which will reduce turnover and costs associated with hiring new employees.

Why Do Employees Leave?

To come up with useful employee retention strategies, it is first important to understand why employees leave their positions. Once we understand this, we can attempt to mitigate these circumstances as much as possible. The two biggest quoted reasons are usually salary and benefits or feeling overworked. In the healthcare industry, the second option here is usually key. In fact, even pre-pandemic, the turnover rates of US hospitals were seeing a small but steady climb, reaching 19.5% in 2020. Replacing employees is expensive and time-consuming, which is why employee retention planning is also a budgetary issue. One sensible idea is to implement an exit interview or survey when an employee moves on, in which you ask them to outline exactly why they are leaving. This data will help you more effectively design your benefits and retain future employees.

Retaining employees is critical to building strong teams and nurturing talents. The key to employee retention is keeping employees both happy and motivated. This can be a particular struggle within healthcare, an industry where long hours and a high-stress environment is commonplace. All is not lost though, as there are still effective ways to increase happiness and motivation in any work environment, and they might just be the key to reducing your turnover rates.

Review Salaries And Provide Better Work Arrangements

The first thing that should be assessed is the salaries offered. Are they lower than the industry average? Remember, lower salaries may seem like a smart financial decision but can incur “hidden” costs if they are contributing to a high turnover rate, as money is spent on replacing and onboarding new employees. These days, employees are also seeking more flexible working arrangements, and this should be implemented wherever possible.

Make Employees Feel Valued

The next step is to ensure employees feel rewarded outside of salary. Some of the most effective ways to reward employees don’t have to cost the earth, and although salary should be considered here, smaller gestures can go a long way in making an employee feel valued – rewarding employees on a budget is perfectly possible. One idea you could implement is to start weekly or monthly lunches to build morale and foster teamwork. Also, ensure hard work is recognized – for example, the gesture of sending a card can go a long way and lets employees know their work is being noticed.

Offering wellness perks such as discounted gym memberships or free classes are also a great idea, as employees that are fit and healthy are much more likely to be happy. Regular surveys where employees can express their concerns or ideas is a great option – as long as you then act on these. Not only will this increase workplace morale but it also gives your employees the chance to change their working environment for the better, empowering them to do better work.

Employee retention can be a particular struggle within the healthcare industry, which has such a high turnover rate. However, there are some important strategies that can be implemented to help mitigate this. Offering perks to increase employee happiness will go a long way, but overall, the most important thing is understanding why employees leave. The use of employee surveys will help you optimise your strategy and create a working environment that they want to be in.



Please also review AIHCP’s Healthcare Manager Program and see if it matches your academic and professional goals.  The program in online and independent study and open to qualified professionals seeking a Healthcare Manager Program


Healthcare Manager Certification Article on Nursing and Adequate Supply

Supply is important for any hospital or healthcare department.  Supplies are critical for nurses to perform their duties and ensure patient health and safety.  With Covid, these supply lines have been challenged.  The importance of inventory is key to good Healthcare Management and keeping a department supplied is critical to success.

Keeping a department in healthcare supplied is key to patient health and nursing success. Please also review AIHCP’s Healthcare Manager Certification


The article, “How Hospital Supply Chains Impact Nurses, Patient Safety, and Margins”, from Managed Healthcare Executive Staff looks at some statistics and facts regarding supply needs and how it affects every aspect of care.  The article states,

“Nurses face significant supply chain management problems that impact efficiency, patient safety, and hospital margins, according to a recent survey from Syft, a leading national provider of healthcare inventory control and end-to-end supply chain cost management software and services.”

To read the entire article, please click here

Please also review AIHCP’s Healthcare Manager Certification.  The program is online and independent study and open to qualified professionals.  Also please review AIHCP’s Healthcare Case Management Program which is also online and independent study.  Both programs lead to four year certifications.

Why Is Creating An Identifiable, Diverse Brand Key For Healthcare Professionals?

Healthcare workers on a blue backgroundWritten By Lucy Peters

A sound branding strategy is key for businesses in any industry, with statistics compiled by Oberlo showing that around 86% of consumers value authenticity, and 81% feel they need to trust a brand before they support it. When it comes to healthcare branding, these values are of the essence, as is a respect for diversity. Demographic trends show that the US is experiencing a major transformation – so much so that non-Hispanic whites no longer dominate the census. By the year 2045, this group will represent less than 50% of the population, and by 2060, this number will shrink to 43%. Savvy marketers should be in tune to these changes if they wish to survive and thrive in an ever-changing world.

Key Components Of Successful Healthcare Branding

Branding strategies for the healthcare sector should contain various targets – including showing a brand’s value; building a good relationship with suppliers, peers and patients; providing patients with personalized, speedy and effective treatment; attracting top professionals to join one’s team; and boosting brand awareness. Your brand logo, website, social media channels, blogs, and other forms of media should focus on your target clients’ needs, with a view to building authentic connections based on shared values. Simplicity, emotion and continuity are additional values that should be expressed in your logo and communications. Branding in healthcare comprises everything from selecting colors for your logo or website that express trust and experience, to providing patients with feedback and good customer service, so that public reviews of your business are mainly positive.

Diversity Is Not Optional

The increasingly diverse nature of patients in America means that healthcare companies wishing to stay at the top of their game need to ensure that racial, ethnic, and other minorities are listened to. The Pew Research Center found that over 52% of American adults feel that brands should address concerns such as racism in society, and that they should actively find ways to be inclusive and avoid unconscious racism and exclusion of minorities in branding, product promotion, and all areas of business. Digital communications catering to diverse audiences should be prioritized, with areas such as language, imagery and topics being chosen in line with the needs of diverse audiences. Current advertising is increasingly representing people from various genders and cultures, as well as those with diverse body types. Authentic diversity should be more than tokenism: in order to truly work, it should arise from diverse teams that understand the needs and wishes of minority and diverse groups.

Total Market Infusion

David Maricich, President of Maricich Health in California, recently published an article on the importance of “looking at diverse communities for what they have in common, then fine-tuning the messaging by tailoring to their respective nuances.” This approach is known as ‘total market infusion’. It takes into account that various ethnic groups and other minorities have different ideas about healthcare, disparate abilities to access food, and different attitudes towards health itself. Marketing messages sent to different groups must contain essential truth, without skimping on “additional educational and grassroots awareness efforts” aimed at specific populations.

Building a reputation for trust, authenticity and continuity is vital in any sector, but arguably more so in the healthcare sector – since life and wellness depend on healthcare services in many cases. Marketing within this sector should be patient-based as well as diverse, bearing in mind the rapidly changing demographics of the nation. In order to authentically speak to various minority and diverse groups, marketing teams should themselves be diverse in order to build the additional awareness that is necessary for effective communication.






Please also review AIHCP’s Healthcare Manager Program and see if it matches your academic and professional goals.  The program in online and independent study and open to qualified professionals seeking a Healthcare Manager Program