Welcome to the Health Care Management web blog by the American Institute of Health Care Professionals, Inc. Our blog provides ongoing information, posts, articles, article curations, news, videos, and much more related to management and leadership issues in health care management and leadership. We encourage visitor participation! We post frequently so please stop by often and read our updates. You may also review information on our Health Care Manager Certification Program by accessing here.
Supply is important for any hospital or healthcare department. Supplies are critical for nurses to perform their duties and ensure patient health and safety. With Covid, these supply lines have been challenged. The importance of inventory is key to good Healthcare Management and keeping a department supplied is critical to success.
The article, “How Hospital Supply Chains Impact Nurses, Patient Safety, and Margins”, from Managed Healthcare Executive Staff looks at some statistics and facts regarding supply needs and how it affects every aspect of care. The article states,
“Nurses face significant supply chain management problems that impact efficiency, patient safety, and hospital margins, according to a recent survey from Syft, a leading national provider of healthcare inventory control and end-to-end supply chain cost management software and services.”
A sound branding strategy is key for businesses in any industry, with statistics compiled by Oberlo showing that around 86% of consumers value authenticity, and 81% feel they need to trust a brand before they support it. When it comes to healthcare branding, these values are of the essence, as is a respect for diversity. Demographic trends show that the US is experiencing a major transformation – so much so that non-Hispanic whites no longer dominate the census. By the year 2045, this group will represent less than 50% of the population, and by 2060, this number will shrink to 43%. Savvy marketers should be in tune to these changes if they wish to survive and thrive in an ever-changing world.
Key Components Of Successful Healthcare Branding
Branding strategies for the healthcare sector should contain various targets – including showing a brand’s value; building a good relationship with suppliers, peers and patients; providing patients with personalized, speedy and effective treatment; attracting top professionals to join one’s team; and boosting brand awareness. Your brand logo, website, social media channels, blogs, and other forms of media should focus on your target clients’ needs, with a view to building authentic connections based on shared values. Simplicity, emotion and continuity are additional values that should be expressed in your logo and communications. Branding in healthcare comprises everything from selecting colors for your logo or website that express trust and experience, to providing patients with feedback and good customer service, so that public reviews of your business are mainly positive.
Diversity Is Not Optional
The increasingly diverse nature of patients in America means that healthcare companies wishing to stay at the top of their game need to ensure that racial, ethnic, and other minorities are listened to. The Pew Research Center found that over 52% of American adults feel that brands should address concerns such as racism in society, and that they should actively find ways to be inclusive and avoid unconscious racism and exclusion of minorities in branding, product promotion, and all areas of business. Digital communications catering to diverse audiences should be prioritized, with areas such as language, imagery and topics being chosen in line with the needs of diverse audiences. Current advertising is increasingly representing people from various genders and cultures, as well as those with diverse body types. Authentic diversity should be more than tokenism: in order to truly work, it should arise from diverse teams that understand the needs and wishes of minority and diverse groups.
Total Market Infusion
David Maricich, President of Maricich Health in California, recently published an article on the importance of “looking at diverse communities for what they have in common, then fine-tuning the messaging by tailoring to their respective nuances.” This approach is known as ‘total market infusion’. It takes into account that various ethnic groups and other minorities have different ideas about healthcare, disparate abilities to access food, and different attitudes towards health itself. Marketing messages sent to different groups must contain essential truth, without skimping on “additional educational and grassroots awareness efforts” aimed at specific populations.
Building a reputation for trust, authenticity and continuity is vital in any sector, but arguably more so in the healthcare sector – since life and wellness depend on healthcare services in many cases. Marketing within this sector should be patient-based as well as diverse, bearing in mind the rapidly changing demographics of the nation. In order to authentically speak to various minority and diverse groups, marketing teams should themselves be diverse in order to build the additional awareness that is necessary for effective communication.
Please also review AIHCP’s Healthcare Manager Program and see if it matches your academic and professional goals. The program in online and independent study and open to qualified professionals seeking a Healthcare Manager Program
Like any business, healthcare deals with managing costs in their budget. There are numerous ways to proactively manage a healthcare business budget. Healthcare Managers can play a big role in keeping prices down. Keeping prices down benefits everyone
The article, “How health care businesses can proactively manage their costs” by Jeffrey Stevenson discusses healthcare management of costs. He states,
“Cost control measures are likely to take a more prominent role among healthcare practitioners because of COVID-19-driven economic disruption. The pandemic has raised the stakes for physician-owners, some of whom have been joining multi-service organizations to reduce their administrative burdens and pursue new avenues of growth, to take a more hands on approach to driving down costs and ensure their businesses are being run profitably.”
Please also review AIHCP’s Healthcare Manager Certification and see if it meets your academic and professional goals. The program is online and independent study. Qualified professionals can earn a four year certification.
There are a number of different leadership styles that you can use to keep your team working towards you goal. Most of the time, individuals have their own best leadership styles, though sometimes different styles are required to work with different teams or in different circumstances. This article will discuss some popular leadership styles as well as what kinds of people, teams, and situations they fit best.
Are You An Autocrat? Autocratic leadership means that you’re the boss and you let everyone know about it. Autocratic leaders call all of the shots and aren’t usually receptive to recommendations or complaints from other people, specifically their team members. Autocratic leadership, of course, only knows when you know what you’re doing. It can also work if your team doesn’t know what they’re doing. Say for example, you’re running a new department in your company, or working with interns. Chances are your leadership is more valuable in these instances than listening to your team. Of course, as your team begins to develop their skills, backing away from an autocratic style can help you to gain insights on how best to help your team, rather than just bossing them around.
Are You A Democratic Leader? Democratic leadership is more or less the opposite of autocratic leadership. Democratic leadership involves working closely with your team to determine what they think is best rather than making all major decisions yourself.
Democratic leadership works best if you are taking over a leadership position in a new company, or if you are comfortable with leading but may not be familiar with the exact nature of your goal. Democratic leadership can also be the way to go if you are a “leader” because it is easier for one person to pass on all of the deliverables and give all of the updates, but you don’t really have any more experience or authority than other team members. Democratic leadership can slow things down, however, so sometimes it can be important to make “executive decisions” to move things along.
Is Laissez-faire Right For You? Laissez-faire leadership means that, as the leader, you basically do nothing. You delegate tasks to others and then let them call the shots. Laissez-faire leadership can be particularly effective if your team is very large or if your leadership position is pretty high up the chain. Of course, in order to engage in laissez-faire leadership, your team needs to be able to get on without you. If your team needs to be led by the hand everywhere, you’re probably better off using a more authoritative leadership style.
Is There A Place For Bureaucratic Leadership? Bureaucratic leadership is similar to laissez-faire leadership in that it involves delegation of tasks to smaller committees within the larger team. This system of government is often derided for the time that it can take to perform certain tasks, but as a leadership style it can be surprisingly effective. As a result, the limits of bureaucratic leadership are similar to the limits on laissez-faire leadership – you need to have a large team and you need to have quite a bit of authority within your organization.
Your team needs to have fewer experts on your team, however, as the experts can be made the leaders of their own smaller teams. This method is most effective if the activities carried on by your team are very similar from day to day. Changing circumstances have a way of throwing off bureaucratic systems.
This article has only scratched the surface on the number of leadership styles that you can read about. Some might say that there is one leadership style for each leader. Still, finding out which leadership you like best can help you discover which leadership method you can use the most effectively. Of course, you should also consider your team and your situation when settling on a leadership style.
Leadership is critical to management. Your type of leadership will play important roles in how your department functions. As a healthcare professional it is critical that one utilizes the best leadership qualities to meet the needs of a healthcare department. If you are looking into leadership, please review AIHCP’s Healthcare Manager Program and see if it matches your academic and professional goals.
Managers in any field or industry need to be helpful towards the mental health of employees. Healthcare managers who work also need be aware of their staffs mental needs. Nurses and other healthcare professionals need to be mentally sharp and aware and signs of mental depression or issues can be dangerous. Healthcare managers need to be aware of their staff’s overall morale and mental well being.
The article, “8 Ways Managers Can Support Employees’ Mental Health” by Kelly Greenwood and Natasha Krol look at how managers can help their employees. They state,
“As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout, trauma, and PTSD. Those mental health experiences will differ according to race, economic opportunity, citizenship status, job type, parenting and caregiving responsibilities, and many other variables. So, what can managers and leaders do to support people as they face new stressors, safety concerns, and economic upheaval? Here’s our advice.”
Managers within a healthcare organization are tied to two very important pillars. First patient care, and second, increasing revenue. Both are critically important not just from a moral perspective, but also from a financial and customer service aspect.
The article, “How to generate revenue, improve patient care” by Lisa Eramo discusses how healthcare managers and executives can increase productivity and also improve patient care. She states,
“Providing behavioral health-related services can also help providers hit quality benchmarks, bill for new and/or higher-level services, and even address social determinants of health such as food insecurity, housing instability, and health literacy.”
The article gives many indepth ideas and concepts to help meet both goals of patient care and financial increases. Please also review our Healthcare Manager Program and see if it meets your academic and professional goals.
Healthcare is facing numerous challenges and has equally numerous issues. Healthcare Managers need to be on top of these issues and how to handle them within their respective departments. Proper management and understanding of these issues can help departments become more efficient.
The article, “The Biggest Problems with Healthcare” by Brianna Contreras states,
“According to the report, 62% of Americans “most strongly support” a U.S. healthcare system that includes both public and private insurance, while 25% favor a Medicare For All system that ends private insurance and 9% favor a system that includes only private insurance”
Utilizing the proper talent for anything in life is critical to mission success. Whether sports or business or even healthcare. Healthcare managers need to know what healthcare professionals are best at what and then utilize those talents in the proper department for best overall outcomes. Understanding skill sets and healthcare skills is critical for the success of any department for the overall health of the patient. Healthcare Managers play a key role in whether success occurs or not by their evaluation of staff.
The article, “Health Care Providers Are Hiring the Wrong People” by Elena Butler and Shreya Kangovi look at the importance of a strong staff. They state,
“In healthcare, we are overdue for a “Moneyball” revolution. The shift towards value-based payment has made it clear that our system needs to do a better job generating outcomes that matter to patients — a positive health-care experience, improved health, and good quality of life. But healthcare’s current hiring practices can inhibit efforts to achieve this goal.”
Hospitals and other health care facilities depend heavily on proper direction and management. It goes well beyond just excellent physical care but also leadership and guidance. This guidance comes from the various heads of the departments within the healthcare facility. In the healthcare setting, a hospital can have multiple departments. The lab, the ER, the maternity ward, and critical care are but a small sample of essential departments within a hospital or healthcare facility.
Healthcare Managers are essential to the function of all of these departments. They play a critical role in ensuring that proper procedure and care are administered, as well as dealing with a host of other departmental issues, from personal to supplies and oversight. The demands require not only a training in nursing and healthcare but also human resource skills and management leadership.
Healthcare Managers do not necessarily have to be healthcare professionals, although many hospitals internally hire nurses and other trained staff. Overall, the healthcare manager works in conjuncture with the doctors and nurses in ensuring quality care. They also ensure that the department is financially sound. Healthcare managers also deal with personal, disputes, and discipline of employees within his or her department. (1)
In addition to this, healthcare managers need to exhibit various skills. They need to display leadership and the ability to communicate. They need to be good strategic planners, as well as proficient at planning budgets. Education wise, they can be healthcare professionals, but this is not necessarily required. Many possess degrees in human resources, information technology, marketing, as well as nursing. (ibid)
Many work with consulting firms, rehabilitation centers, hospitals and other healthcare centers, nursing homes and with insurance companies. The standard pay for such services is around 100, 000 a year. Nurses should take special attention for the opportunity to lead a department. With their knowledge of the department and the necessary skills, they can offer their services to their employer. (ibid)
As stated, a career as a Healthcare Manager can be a lucrative and awarding position. Healthcare managers through their hard work increase the success of their department. Through their daily work, they are able to work with supervisors in presenting and giving the best patient care possible, while also helping the department run smoothly. Healthcare Department Managers answer to directors, who then answer to hospital or healthcare executives. Hence, Healthcare Directors play a pivotal role in the hierarchy ladder. (2)
From medical standpoints, they coordinate with healthcare professionals and from a business standpoint, they budget and work with various vendors, but they also provide another service. They also are important in supporting innovation and pursuing the best ways to improve patient care and patient follow up. In this way, they are looking for the best ways to accomplish things. Through technological innovation as well as procedure, healthcare managers can improve patient experience and also improve patient recovery. In this way, healthcare managers also work closely with healthcare case managers.
In working with their staff and team, healthcare case managers need to able to present, summarize and provide staff with information regarding plans. They need to be able to organize and lead meetings pertaining to their department and also report to the directors above them. They need to ensure that the procedures and plans are properly carried out.
So we can see that a Healthcare Manager performs at multiple levels. As sometimes a healthcare provider, they may have nursing experience, or at least a strong knowledge of his or her departments medical procedures. In this regard, they serve a medical function for quality control. They are very much involved with proper execution of procedure and patient care and recovery within the department. From a business aspect, they are responsible for oversight in budgets, as well as contracting with vendors for basic supplies essential to the department. From a leadership position, they help implement plans and innovative ideas and finally from a human resource perspective, they work with employee issues and discipline.
Nurses, again, as earlier mentioned, can be excellent candidates for healthcare managers. Their knowledge of the department and procedure and care are essential prerequisites to the position. Some nurses may wish to enter into leadership positions and seek the opportunity to lead a department. These nurses may also have training in business, or human resource work. Nurses, like this, can be a valuable asset to the healthcare facility and offer their services for leadership.
The American Institute of Health Care Professionals gives nurses the opportunity to advance within the field of Healthcare Management through their unique certification in Healthcare Management. The program is designed to help nurses learn the basics of management within a department. All issues from a leadership, medical, business and human resource perspective are dealt with in the program. This gives the student the ultimate confidence that they will be able to enter the position and effectively lead the department with the knowledge necessary for success.
The program offers essential course topics. The first course deals with organizational behavior which is a key topic in leadership positions. The second course deals with healthcare delivery systems. The third course reviews human resource management. The fourth course looks into the importance of leadership in healthcare management. The fifth course studies finances and budgeting. The final course addresses insurance and reimbursements.
The program itself is completely online. The courses are self paced and the student can proceed at his or her own speed and need. There is only a two year deadline to complete, but most courses, since they are online and self paced, can easily be completed within a month. Each course has an open book exam based on the text book and students have the luxury of unlimited mentor guidance as needed. One can utilize his or her instructor as much or as a little as needed.
Instead of purchasing the entire program at once, students also have the luxury of paying per course as they proceed through the program. After completing all of the required six courses, the student can then apply for certification with the American Institute of Health Care Professionals. The cost for a four year certification is $200. After the four year period, certified members can re-certify but must possess 50 hours of continuing education and 500 hours of work within the field as a healthcare manager.
If you a nurse and would like to move up the organizational ladder, then this certification can be an excellent tool in advancing your career and giving you the optional certification that others do not possess. Please review the Healthcare Management Certification and see if it matches your academic and professional goals and needs.
The American Institute of Health Care Professionals is offering a certification in Healthcare Management. This certification is for healthcare professionals who are looking to advance their career in the organizational structure of healthcare.
Many nurses and other licensed healthcare professionals look for a higher management position within their hospital or facility but lack the training or experience. The first step in distancing oneself from the competition is to possess a certification in Healthcare Management.
Healthcare management is key in any organization with a multitude of nursing departments that report to the various healthcare executives. If one is seeking the position of a particular nursing department, a certification in Healthcare Management may be key.
The program at AIHCP gives nurses and other licensed healthcare professionals the academic knowledge and understanding of the healthcare management.