Written by Ashleigh Atuahene,
Before I, Ashleigh, co-founded Ataraxis, I spent years working inside the kind of practices I now help other people staff. I started on the administrative side, spending a few years in a physician’s office doing patient intake, scheduling, insurance verification, and prior authorization. Later I took a role providing one-on-one ABA therapy under a licensed therapist, and once that clinic realized I already had an admin and insurance background, the same kind of work found its way on my desk there too. Over time I handled intake, scheduling, chart QA, prior auths, and insurance verification across pediatric, internal medicine, and behavioral health. So when I talk about what to delegate first, I am not repeating something I read in an operations handbook. I watched practices get this right, and I watched practices get it wrong, sometimes from inside the same building.
Here is the question I hear most often from growing practices: what should I hand off first? Most owners assume the answer is “someone to answer the phones.” Sometimes it is. But the real answer depends on one thing, and that is how your practice gets paid.
Start With How You Get Paid
If you accept insurance, delegate billing and coding first. Not the phones, not the calendar. Billing. This is the part owners resist, because the phone is loud and the billing is quiet. The phone interrupts you all day, so it feels like an emergency. Billing sits in a queue and does not shout, so it feels like it can wait. It cannot. Every claim that goes out late, coded wrong, or missing a prior authorization is money you earned and may never collect. In behavioral health especially, where claims are denied more often than in general medicine, the person who owns your billing is the person who owns your cash flow. Hand that off to someone who does it well, and do it early.
If your practice is out-of-pocket or cash-pay, the situation flips. When there are no claims to chase, your bottleneck is not billing, it is access. In that case, delegate everything that touches the patient but does not generate a billable hour: new patient intake, new patient questions, taking messages, routing questions meant for the provider, screening the sales reps who want “just five minutes” with the office, and, yes, the scheduling everyone expects. The clinical hour is the product. Anything that pulls the provider out of that hour without adding revenue should be delegated, and a good virtual medical receptionist can absorb most of it.
Reducing Friction
When a practice grows, the growth is not invisible to your patients. They feel it. Scheduling gets harder to manage. Reaching the provider takes longer. Those small frictions are the first thing a patient notices, and they are the first thing that makes a patient wonder whether they should look elsewhere.
The goal of your first hire is to keep the patient from feeling the growth at all. Ideally, a practice at forty patients should feel as easy to work with as it did at ten. That does not happen by accident. It happens because someone whose whole job is responsiveness is standing between your expanding schedule and the person trying to book into it.
The Cost of a Missed Moment
The larger a practice gets, the more opportunities start to fall through the cracks. Imagine a solo provider with a handful of patients. It is simple to manage the schedule, move an appointment, stay on top of notes, and answer a quick question between sessions. Now picture that same provider booked back to back all day. The moment their calendar fills up, they lose the ability to manage those small functions effectively.
Here is a real-life example I saw over and over. Your one o’clock is running late and calls to reschedule. If you have a light day, you see the message and move them in two minutes. If you are in back-to-back sessions with no admin, you will not even see that message until it is already one o’clock. That patient could have been rescheduled and the slot backfilled. Instead you have an empty hour, a frustrated patient, and a note you still have to write. Multiply that by a full calendar and you can see how a growing practice starts leaving money and goodwill on the table, not because demand dropped, but because no one was available to catch the moment.
Money Is to the Business What Gas Is to the Car
No one understands the value of the clinical hour better than the provider delivering it. You are paid on billable hours. Accumulate them and the practice runs. Let them drop and you cannot cover overhead, and you certainly cannot pay yourself without dipping into reserves. Money is to the business what gas is to the car. The good news about growth is that it brings more billable hours. The hard news is that it also brings a flood of administrative work, and that work does not bill.
In a landmark time-and-motion study, physicians spent close to two hours on documentation and desk work for every single hour of direct patient care (Sinsky et al., 2016). Behavioral health is often heavier still: a fifty-minute session usually generates another twenty-plus minutes of notes, before you consider billing, intake, or authorizations. And prior authorization deserves its own line. The American Medical Association found that physicians and their staff spend an average of thirteen hours per week, per physician, completing prior authorizations, working through roughly thirty-nine requests each week (American Medical Association, 2025). That is more than a full workday, every week, spent on paperwork where the rules keep changing.
So the math is simple, even if the decision feels hard. Your time is finite, and growth makes that scarcity impossible to ignore. Every hour you spend on a task someone else could do is an hour you are not billing. Why waste billable hours when you can pay someone twelve dollars an hour overseas, or thirty dollars an hour locally before benefits, to do well, when that same hour of your time is worth hundreds? Hiring is not the cost. Doing your own admin is the cost. It just does not show up on an invoice.
When You Get the Order Wrong
Delegating well is not only about what you hand off. It is about the order you do it in, and about being honest with yourself when something is not working. The practices I have been part of taught me this in different ways.
Hiring Too Late
At a small ABA practice, there was one admin who handled the phones, the schedule, and parent questions. She was capable, but she had little experience with insurance verification or prior auths and no time to learn them. I came in as an ABA therapist, and once they learned about my earlier admin experience, insurance work for three providers got delegated to me, the family therapist, the speech-language pathologist, and the ABA side. By the time I took it over, the practice was already swimming in denials and patching broken workflows. We got it back on track, but you cannot fully recover the time and income lost to mistakes made months earlier. Billing delegated late is more expensive than billing delegated early, because the denials compound while you wait.
Too Slow to Change
I also worked with a solo speech-language pathologist who did one thing right and one thing wrong. She hired an admin first, then brought on a billing specialist through an agency later, which is a reasonable order. Her mistake was not listening. When the billing specialist told her the claims were not collectible as submitted and the system was fighting them, she kept pushing to make it work instead of finding someone more adept. Even if a stronger specialist had cost more, she would have come out ahead. Delegation only works if you trust the person you delegated to, or replace them, rather than overriding the expertise you hired.
Getting the First Hire Right
More recently, I watched these same principles play out from the other side of the table as my team worked closely to help staff a small group therapy practice in San Jose with three clinicians. They were making their very first hire. The founder was not in crisis mode, which is exactly the point. She was still seeing her own clients while personally carrying the billing, the session submissions, and the scheduling, and what wore her down was the constant switching between being a clinician and being an administrator. In her words, she needed another brain.
What made this one go right came down to two decisions. First, she hired before the wheels came off, while she still had the bandwidth to onboard someone properly instead of handing over a mess. Second, she was honest about what mattered most. Her practice is bilingual, and an assistant who also spoke Mandarin would have been a nice bonus, but when it came down to it she chose deep behavioral health experience and a strong command of HIPAA and her EHR over the language skill.
The person she brought on had a psychology background and already knew the systems her practice ran on, and she took over the session submissions, the billing, the out-of-network claims, and the scheduling at about twenty hours a week. That was enough to hand the founder her clinical focus back. The last thing she did right is the piece most first-time hirers skip: she wrote down her processes before the start date, so her new assistant was working from clear documentation instead of guessing. Get the right person and the right instructions in place, and the handoff is usually simple.
Where to Start This Week
If you take one thing from my experience, let it be this. Decide how you get paid, and delegate that pressure point first: billing if you bill insurance, patient-facing overhead if you are cash-pay. Delegate early rather than at the point of pain, because the mistakes made while you wait are the expensive ones. Trust the specialists you bring in, or move on quickly if they do not perform, but do not spend your own high-value hours overriding them. Growth is a good problem. It only becomes a bad one when the administrative load grows faster than your willingness to hand it off.
Author’s Bio:
Ashleigh Atuahene is co-founder of Ataraxis. Before building the company, she provided one-on-one ABA therapy under a licensed therapist and spent years in healthcare administration, handling patient intake, scheduling, prior authorization, insurance, and documentation across pediatric, internal medicine, and behavioral health practices.
References
American Medical Association. (2025). 2024 AMA prior authorization physician survey. American Medical Association.
Sinsky, C., Colligan, L., Li, L., Prgomet, M., Reynolds, S., Goeders, L., Westbrook, J., Tutty, M., & Blike, G. (2016). Allocation of physician time in ambulatory practice: A time and motion study in 4 specialties. Annals of Internal Medicine, 165(11), 753–760.
Please also review AIHCP’s Managed Health Care Certification program and CE courses see if it meets your academic and professional goals. These programs are online and independent study and open to qualified professionals seeking a four year certification


Written by Kelton Lewis & editorial team at MAP Medical,
Written by Marchelle Abrahams,