Written by Ari Barnes
When you’re in the healthcare or wellness industry, patient outcomes are a top priority. However, the most effective practice can’t just focus on results; it needs to prioritize a positive patient care experience before, during, and after their visit. An excellent physician should be communicative and approachable to improve patient comfort; if their bedside demeanor is stiff and rude, a patient may struggle with trusting them. A nursing team may be great at patient care once they’re in the clinic, but struggling to follow up can result in lost patients. It can be tricky to manage every aspect of patient care, but some habits and practices can make the process significantly easier. Learning these habits can help you create a better practice that boosts patient satisfaction without sacrificing your business or team’s well-being.
Listen and Engage
It’s no secret that you’ll usually have more medical training than the patient. Even if you’re extremely certain what the patient’s plan of action needs to be, you will want to stop and fully listen to your patients’ concerns. Make sure they’re finished speaking before you get started with a treatment plan. Engage in active listening by asking follow-up questions and confirming your understanding of the issue before moving on. Make sure you and the patient are on the same page. When patients are dismissed and rushed through an appointment, they’ll lack confidence in your practice and will likely seek out a second opinion. You also never know when a patient might reveal a symptom or concern that can drastically affect how you manage them.
Implement Thorough Training Protocols
Managing patients can be stressful for administrative or nursing staff. A lack of adequate training may result in staff members behaving rudely or inappropriately toward patients. New staff may be less familiar with your practice’s rules and standards, resulting in inconsistent communication or standards of care. You want to mitigate the chances of communication or service errors by making sure your staff knows what the best approach is to all types of patients they might see. They should know your practice’s approach to every kind of patient, from old to young, from angry to happy. Staff should also be sufficiently trained in emergencies; not all emergencies are medical, and you want to keep both patients and staff safe at all times. The more training your staff receives, the more efficient and satisfactory your patients will find their level of care.
Update Your Software
Technology can make practice management a breeze, but if you’re not up to date with this tech, it will severely limit your advantage over the competition. Make sure you’re using efficient medical business software that automates appointment scheduling, payment processing, patient communication, and more. With a streamlined and efficient software system, you can manage all aspects of your practice from one screen. Patients will be more satisfied with a quick and easy check-in and check-out process. Your staff members will also have to deal with a less frustrating workload; they’ll be able to use their skills where they are needed most, instead of with mundane tasks like sending out bills. Medical management software isn’t just for physicians, either. Any business in the wellness or health industry can benefit, like medical spas, pharmacies, and more. Research the best medical spa software or hair salon appointment management systems that can improve productivity. You’ll want to train your staff on how to use this software efficiently as well. AI technologies can also help you communicate, transcribe, and automate processes more easily.
Avoid Medical Jargon
Most patients won’t know intricate medical terms. If you’re explaining a condition or treatment to a patient, you’re going to need to be skilled in providing information in simpler terms. Using analogies or metaphors that the patient will likely understand can help, especially when patients are younger or lack formal education. You’ll have a wide variety of people coming through the doors; don’t assume they can read or speak English or always understand what you’re talking about. For language barriers, you may want to hire an interpreter, especially if you live in a location where language barriers are common. Patients should still be able to generally understand the risks, side effects, and consequences of a treatment plan, even if they’re not medically trained. If you’re not sure if a patient understands, ask them. They may feel more comfortable admitting confusion when directly confronted politely and gently.
Be Honest
It’s difficult to share bad news with a patient, but it’s even worse when they’re not fully informed about a specific medication, test result, or condition. Make sure you clearly communicate your findings to your patient, even if it’s not news you want to deliver. Know how to deliver bad news to patients without causing undue harm. You’ll also want to be transparent about your practice’s rules, billing, and general processes. They don’t want to be hit with a surprise bill because you didn’t explain how bloodwork is billed. You should be able to give patients price range estimates for your services as well. Let patients know about any delays in care they may need to know about as well. Transparency and honesty are among the most crucial elements of a helpful healthcare practice, as they can better protect you, your patients, and your staff members.
Avoid Waiting Room Delays
There isn’t much that patients dislike more than a waiting room delay. They scheduled an appointment time with you for a reason, and when they’re stuck in the waiting room well past their appointment time, they likely will feel like their time isn’t important to you. Healthcare practices and facilities often experience delays and backups. Acknowledge the delay instead of ignoring it and letting it fester. If an appointment time is delayed for longer than an hour, you’ll definitely want to let the patient know and give them an opportunity to reschedule. Try to mitigate waiting room backup by not overloading your schedule or overbooking. You want to make sure each patient isn’t rushed through their appointment, so you may want to give yourself more buffer room for delays. Patients may not enjoy waiting, but they’ll appreciate your practice a lot more when they know there’s a wait and that you’re truly sorry for it.
Follow Up Often
You obviously care about your patients once they leave your practice, but it can be difficult for patients to know this. Make sure you send a call or email to your patients to thank them for their time and to ask if they have any questions or concerns. Following up is especially important if they’re starting a new medication or you have test results to share with them. They’ll know you’re concerned and staying on top of their healthcare even when you’re juggling other patients. Give the patient opportunities to ask questions or even contact you on their own if needed. Patient portal messaging systems can be excellent for this purpose. When you follow up and show your dedication to their health, they’re more likely to come back.
Ask for Feedback
You may not know what works well in your healthcare practice until you ask. Some patients may not be comfortable offering critique about your approaches until specifically requested. For this reason, provide patients with multiple methods to give feedback. Online reviews, anonymous surveys, AI assistants, or one-on-one follow-up calls are all great examples of different approaches to soliciting feedback. When you receive feedback, study common pain points or consider different approaches to your practice to make things run smoother. You won’t be able to please everyone, but patients will feel heard when you respond and engage with the feedback they provide.
Offer Affordable Care
Not every patient has medical insurance or a lot of expendable income, but that shouldn’t limit their ability to use your practice or services. You should have a payment option in place for those with limited income or who don’t have medical insurance (if applicable to your practice). Sliding scale fee policies work excellently for this; the patient will be charged a specific amount based on their income range. Payment plans are also another option, especially for more costly procedures. Some practices, such as dental or medical spa facilities, will offer in-house insurance or payment plans to make things easier. Think of ways you can attract and keep patients who may have limited income.
Conclusion
In the health and wellness industries, you need to provide accurate and timely patient care along with excellent customer service. If your practice dips in quality in one category or another, you will lose patient trust and ultimately, their business. On the bright side, there are numerous ways you can prioritize patient care and satisfaction, most of which will help reduce your team’s workload and frustration as well. Try to eliminate patient wait times by being transparent and limiting overbooking. Invest in your patients’ concerns and make sure you’re on the same page with them. Train your staff to understand your practice’s protocols and approaches. Use updated software to automate mundane tasks whenever possible. You can’t please every patient, but you can adapt to feedback for a more efficient practice.
Author Bio: Ari Barnes is a freelance copywriter with a formal education in creative writing and sociology. With a decade of professional research skills and half a decade in professional writing under their belt, they have a passion for communicating truthfully and engagingly for those in need.
Please also review AIHCP’s Health Care Manager Certification program and see if it meets your academic and professional goals. These programs are online and independent study and open to qualified professionals seeking a four year certification