At a time when social media is the latest rage in health care information technology, it is strange to see a title state when social media should NOT be used. But yes it is true there are several reason when a Healthcare information technology company should not use social media.
When Health Care Information Technology Shouldn’t Use Social Media
The article, “Healthcare IT Companies That Shouldn’t Do Social Media”, by John Lynn states
“As I posted previously, I’m a very big proponent of healthcare IT companies using social media. Plus, as I mention in the column, I think you have to be careful to ensure that the voice of the company is involved in the social media efforts. Otherwise, you’ll lose your authentic voice and your social media efforts will be a fail.”
For the full list of reasons please go here.
If you still want to integrate social media with your business, you have to be willing to commit to it and thicken your skin so to speak. Once you have done this you might just find out that social media in health care IT field can be an excellent way to connect with your customers and clients and keep them up to date on the latest you have to offer.
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